{"id":4270144,"date":"2012-10-25T08:54:38","date_gmt":"2012-10-25T06:54:38","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/evaluating-a-ppc-campaign-using-break-even-analysis\/"},"modified":"2025-12-08T12:32:00","modified_gmt":"2025-12-08T10:32:00","slug":"evaluating-a-ppc-campaign-using-break-even-analysis","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/evaluating-a-ppc-campaign-using-break-even-analysis\/","title":{"rendered":"Evaluating a PPC campaign using break-even analysis"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tEvaluating a PPC campaign using break-even analysis\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tJoseph Kerschbaum\t\t
\n\t\tSVP, Search & Growth Labs\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t25 October 2012\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tMaking marketing decisions can be difficult, particularly when deciding to implement a new marketing plan. It\u2019s easy to become attached to an idea and push it forward when a plan just feels right. Trusting your gut can serve you well in some scenarios, but it\u2019s not always the best way to make business decisions. It would be nice to have a reliable tool to objectively test the viability of your plan. Fortunately, you do!

It\u2019s a fact of life that you have to invest resources and money in a plan in order to get a return. Fortunately, there is a simple formula called a break-even analysis you can use to determine your plan\u2019s chance of return. The formula tests of the inputs and pricing in a marketing plan determining how many units of your good or service you need to sell in a time period to make back the money required to put your marketing plan into action.

It\u2019s always easiest to grasp something like a model or math equation by using a real-world example. Let\u2019s build a scenario, introduce the tool, evaluate the variables, and use a break-even analysis to evaluate our marketing campaign.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t