{"id":4270134,"date":"2014-01-29T09:00:59","date_gmt":"2014-01-29T07:00:59","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/shifting-gears-automatic-vs-manual-bidding\/"},"modified":"2025-12-08T13:45:03","modified_gmt":"2025-12-08T11:45:03","slug":"shifting-gears-automatic-vs-manual-bidding","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/shifting-gears-automatic-vs-manual-bidding\/","title":{"rendered":"Automatic vs. manual bidding: Which should you use?"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tAutomatic vs. manual bidding: Which should you use?\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
\n\t\t\t\n\t\n\t
\n\t\tWes Flippo\t\t
\n\t\t \n\t\t\t<\/div>\n<\/div>\n\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t29 January 2014\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t
\n\t\t\n\t\t\t\t\t
\n\t\t\t\t\n
\n\t\tIn the SEM industry, there are two main bidding methodologies: automated bidding (through third-party bid tools\/Google\u2019s Conversion Optimizer) and manual bidding (through the AdWords Interface\/AdWords Editor). Each professional PPC Manager will have a unique stance regarding which method of bidding and toolset they prefer to optimize their search accounts. In many cases, the best bidding methodology is determined by the type of account in question and specific advertising goals.

Let\u2019s dig into this. We\u2019ll go over their subtle differences and the pros and cons of manual and automatic bidding, and then we\u2019ll break down the Google Conversion Optimizer vs. third-party bidding platforms.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t