{"id":4270130,"date":"2014-03-03T09:12:24","date_gmt":"2014-03-03T07:12:24","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/20-questions-uncover-new-clients-brand-voice\/"},"modified":"2025-12-08T13:45:02","modified_gmt":"2025-12-08T11:45:02","slug":"20-questions-uncover-new-clients-brand-voice","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/20-questions-uncover-new-clients-brand-voice\/","title":{"rendered":"20 questions that uncover a new client\u2019s brand voice"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\t20 questions that uncover a new client\u2019s brand voice\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tJacob Favaro\t\t
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\n\t\tGreat content marketing strategy necessitates that everyone writing on behalf of a brand has a firm understanding of the brand voice. It is essential that content marketers and community managers can confidently channel an established brand voice.

Before blog posts, web pages, tweets, Facebook posts, or any other public-facing content is created, content marketers need to meet with a brand or business VIPs and get them to open up \u2013 about their vision, their mission, their challenges, their customers, their competitors, and much more. Get them to open up and you\u2019ll get to the heart of their brand voice.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t