{"id":4270128,"date":"2014-07-02T08:55:00","date_gmt":"2014-07-02T06:55:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/3-reasons-refresh-ad-creative\/"},"modified":"2025-12-08T13:45:01","modified_gmt":"2025-12-08T11:45:01","slug":"3-reasons-refresh-ad-creative","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/3-reasons-refresh-ad-creative\/","title":{"rendered":"3 reasons to refresh ad creative"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\t3 reasons to refresh ad creative\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tJacob Favaro\t\t
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\n\t\tHave your ads ever gotten lazy? Let\u2019s say an ad has amazing performance for a couple weeks (or even months) and then, performance disappears. It still does okay, but traffic has slowed, and as a result, conversions and clicks have dropped.

This is not a unique phenomenon for the Facebook Advertiser.\u00a0 There are three basic arguments for refreshing ad copy on a regular basis, but each reason surrounds around the simple idea that we want the best performance that we can get. The arguments boil down like this:\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t