{"id":4270116,"date":"2015-04-08T08:41:39","date_gmt":"2015-04-08T06:41:39","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/should-you-bid-on-your-own-brand-name-in-adwords\/"},"modified":"2025-12-08T13:44:55","modified_gmt":"2025-12-08T11:44:55","slug":"should-you-bid-on-your-own-brand-name-in-adwords","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/should-you-bid-on-your-own-brand-name-in-adwords\/","title":{"rendered":"Should you bid on your own brand name in AdWords?"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tShould you bid on your own brand name in AdWords?\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tJoseph Kerschbaum\t\t
\n\t\tSVP, Search & Growth Labs\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t8 April 2015\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tDoes it pay off to bid on one’s brand name in Google AdWords? The question has been addressed many times, but in this article, we’ll explain in depth why it can be a great idea to bid on your brand name in AdWords.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t