{"id":4270112,"date":"2015-06-26T09:32:01","date_gmt":"2015-06-26T07:32:01","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/find-your-target-audience-using-google-analytics\/"},"modified":"2025-12-08T13:44:54","modified_gmt":"2025-12-08T11:44:54","slug":"find-your-target-audience-using-google-analytics","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/find-your-target-audience-using-google-analytics\/","title":{"rendered":"Find your target audience using Google Analytics"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tFind your target audience using Google Analytics\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tSean McEntee\t\t
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\n\t\t\t\t\t26 June 2015\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tWe work with a lot of startup companies. In most cases, they have a general idea of who their target audience is before taking their product to market, but this isn\u2019t always the case. Sometimes they are incorrect about their assumptions or they just plain don\u2019t know yet. In these cases, digital marketing could be the quickest way for them to learn who their target audience is. The data that we are able to collect can help them understand who is engaged with their ads and who is interested in their product or service.

Social advertising is definitely the best route to go when it comes to understanding your audience, but what if your client doesn\u2019t want to buy paid social advertising? For the search people out there, I have a solution: Google Analytics.

Recently, I had a client who had done some pretty small surveys to carve out a target market, but their marketing plan was mostly built on assumptions, and we learned very quickly that the assumptions they had made were incorrect. Using Google Analytics\u2019 Audience tab, we were able to very quickly understand who their customers were and where they were located.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t