{"id":4270087,"date":"2016-10-18T07:12:15","date_gmt":"2016-10-18T05:12:15","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/facebook-roas-increased-decreased-now\/"},"modified":"2025-12-08T13:44:45","modified_gmt":"2025-12-08T11:44:45","slug":"facebook-roas-increased-decreased-now","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/facebook-roas-increased-decreased-now\/","title":{"rendered":"My Facebook ROAS has increased (or decreased) \u2013 What now?"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tMy Facebook ROAS has increased (or decreased) \u2013 What now?\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tStephanie Bissonnette\t\t
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\n\t\t\t\t\t18 October 2016\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tFacebook metrics have a lot of elements in play: competition can raise or lower CPCs, and user feedback and engagement can raise or lower CTRs, among other things. ROAS (return on ad spend) can yo-yo as well, and if you\u2019ve been noticing that yours is rising or falling lately, we\u2019ve got some possible causes \u2013 and some recommended action items that follow.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t