{"id":4270080,"date":"2017-02-28T06:07:02","date_gmt":"2017-02-28T04:07:02","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/beginners-guide-display-ad-ab-testing\/"},"modified":"2025-12-08T12:34:31","modified_gmt":"2025-12-08T10:34:31","slug":"beginners-guide-display-ad-ab-testing","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/beginners-guide-display-ad-ab-testing\/","title":{"rendered":"A beginner\u2019s guide to display ad A\/B testing"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tA beginner\u2019s guide to display ad A\/B testing\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
\n\t\t\t\n\t\n\t
\n\t\tJoseph Kerschbaum\t\t
\n\t\tSVP, Search & Growth Labs\n\t\t\t<\/div>\n<\/div>\n\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t28 February 2017\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t
\n\t\t\n\t\t\t\t\t
\n\t\t\t\t\n
\n\t\tCreative A\/B testing is a method of comparing two versions of a creative and measuring the performance of each, all other things being constant. Think of it as an experiment; you\u2019re letting the data and performance guide you as to which creative performs better. From there you can expand on the \u2018winning\u2019 creative and conduct another creative A\/B test with a new creative, and on and on and on in perpetuity. A\/B testing is essential because it allows you to test creative copy, images, call to actions, or anything. In fact, to determine which will deliver the best results. This will ultimately set your campaign up for success. Also, keep in mind, this should not be a one-and-done type of test, it should be ongoing.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t