{"id":4270073,"date":"2017-07-24T06:18:27","date_gmt":"2017-07-24T04:18:27","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/guide-utilizing-ltv-data-maximize-optimization-potential\/"},"modified":"2025-12-08T12:33:01","modified_gmt":"2025-12-08T10:33:01","slug":"guide-utilizing-ltv-data-maximize-optimization-potential","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/guide-utilizing-ltv-data-maximize-optimization-potential\/","title":{"rendered":"A guide to utilizing LTV data to maximize optimization potential"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tA guide to utilizing LTV data to maximize optimization potential\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tFeliks Malts\t\t
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\n\t\t\t\t\t24 July 2017\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tAs advertisers, our goal is often to get the highest conversions for the smallest amount of money. However, sometimes that goal means we can miss out on high-value customers who drive significant revenue over their lifetime interactions. The answer: optimizing towards lifetime value (often abbreviated as LTV or CLV, for Customer Lifetime Value, or even LCV). By optimizing towards lifetime value, we are able to optimize advertising towards spending more to acquire a user, with the knowledge that the increased revenue that will be generated by that user over their lifetime will outweigh that additional cost.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t