{"id":4270063,"date":"2018-01-12T06:25:14","date_gmt":"2018-01-12T04:25:14","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/retail-revolution-part-5-adjusting-retailer-strategy-onlineoffline-world\/"},"modified":"2025-12-08T12:34:37","modified_gmt":"2025-12-08T10:34:37","slug":"retail-revolution-part-5-adjusting-retailer-strategy-onlineoffline-world","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/retail-revolution-part-5-adjusting-retailer-strategy-onlineoffline-world\/","title":{"rendered":"The retail revolution, part 5: adjusting retailer strategy for an online\/offline world"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tThe retail revolution, part 5: adjusting retailer strategy for an online\/offline world\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tSam Huston\t\t
\n\t\tCSO of Growth, Americas\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t12 January 2018\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tNow that we\u2019ve covered what the shifting retail landscape looks like<\/a>, how to track customers offline<\/a>, how to address offline customers through digital channels<\/a>, and how to add Amazon to your mix<\/a>, it\u2019s time we address the stores themselves. As Part 1 of the series described, brick-and-mortar stores are more important than ever, but the role they play for consumers has become complex. These days, a brand is more than just a label on the packaging. Consumers build actual relationships with brands, and the in-store experience is an essential part of that process.

Fun Fact:<\/strong> Over 43% of US adults have participated in \u201cshowrooming\u201d (DigitalCommerce360<\/a>). Instead of fearing showrooming, it\u2019s time we embrace it. Did you know that customers who \u201cshowroom\u201d actually spend more? That\u2019s right \u2014 according to a study by Medallia, omnichannel shoppers spent 4% more while shopping in stores and 10% more while shopping online. Even more, over time, these shoppers spent 17% more with the same retailer and accounted for 33% more transactions over the following six months, compared to their single-channel counterparts (Forbes<\/a>). Here’s how you can pull it off.\t<\/p><\/div><\/div>\n\n
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