{"id":4270061,"date":"2018-02-27T05:01:39","date_gmt":"2018-02-27T03:01:39","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/dsp-vs-direct-partners-whats-right\/"},"modified":"2025-12-08T12:34:45","modified_gmt":"2025-12-08T10:34:45","slug":"dsp-vs-direct-partners-whats-right","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/dsp-vs-direct-partners-whats-right\/","title":{"rendered":"DSP vs. direct partners: what\u2019s right for you?"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tDSP vs. direct partners: what\u2019s right for you?\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tWes Flippo\t\t
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\n\t\t\t\t\t27 February 2018\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tUpdate:<\/strong>

Due to the popularity of this topic we’ve created “Demand Side Platforms vs. Direct Partners: A Quick Guide”, which includes all of the information below, and more! As an Account Manager on the Display team, I often get inquiries from clients wondering if they should be using a DSP (demand-side platform) or direct partner for purchasing display ad placements. In an ideal world, we\u2019d recommend testing both. In this post, I\u2019m going to take you through how each works, then break down the pros and cons to help you decide which will better suit your needs.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t