{"id":4270059,"date":"2018-03-05T06:32:35","date_gmt":"2018-03-05T04:32:35","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/use-googles-new-store-sales-direct-measure-offline-conversions\/"},"modified":"2025-12-08T12:34:52","modified_gmt":"2025-12-08T10:34:52","slug":"use-googles-new-store-sales-direct-measure-offline-conversions","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/use-googles-new-store-sales-direct-measure-offline-conversions\/","title":{"rendered":"Use Google’s new store sales direct to measure offline conversions"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tUse Google’s new store sales direct to measure offline conversions\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tA customer\u2019s path to conversion can be a long and complicated journey, spanning multiple touchpoints across devices and mediums. For brands with brick-and-mortar locations, measuring the impact of online ads on offline conversions is critical to measuring the success of your digital marketing efforts. Google has introduced a new product called Store Sales Direct(SSD) that aims to solve this common conundrum.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t