{"id":4270057,"date":"2018-04-25T04:00:23","date_gmt":"2018-04-25T02:00:23","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/creative-best-practices-for-universal-app-campaigns\/"},"modified":"2025-12-08T12:35:00","modified_gmt":"2025-12-08T10:35:00","slug":"creative-best-practices-for-universal-app-campaigns","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/creative-best-practices-for-universal-app-campaigns\/","title":{"rendered":"Creative best practices for universal app campaigns"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tCreative best practices for universal app campaigns\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tJoseph Kerschbaum\t\t
\n\t\tSVP, Search & Growth Labs\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t25 April 2018\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tNext on our Mobile App Blog Week is a rundown of best practices for designing your Universal App Campaign ads<\/em>.

If you\u2019re using AdWords to get app installs, you\u2019re using Universal App Campaigns (UAC). As with any ads that don\u2019t solely rely on text, your creative elements play a huge role in the success of UAC \u2013 but most marketers aren\u2019t familiar with best practices that move the needle.

Google has a thorough list of UAC specs<\/a> that you should bookmark, but those are just requirements to get started. At DEPT\u00ae, we\u2019ve tested and run dozens upon dozens of UAC ad iterations, and we\u2019ve come up with the following recommendations for text and creative. Dive in and put them to use!\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t