{"id":4270049,"date":"2018-09-12T05:38:17","date_gmt":"2018-09-12T03:38:17","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/get-your-catalog-in-front-of-new-eyes-with-facebooks-daba\/"},"modified":"2025-12-08T13:44:43","modified_gmt":"2025-12-08T11:44:43","slug":"get-your-catalog-in-front-of-new-eyes-with-facebooks-daba","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/get-your-catalog-in-front-of-new-eyes-with-facebooks-daba\/","title":{"rendered":"Get your catalog in front of new eyes with Facebook\u2019s DABA"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tGet your catalog in front of new eyes with Facebook\u2019s DABA\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tStephanie Bissonnette\t\t
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\n\t\t\t\t\t12 September 2018\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tWhen considering using your product feed on Facebook, you probably think of retargeting. Serving ads that include previously viewed products is a great way to re-engage an audience that has already shown some level of intent.

What if you could do this at the top of the funnel? Facebook\u2019s Dynamic Ads for Broad Audiences (DABA) puts your product catalog in front of new eyes . It all comes down to Facebook\u2019s secret sauce (or algorithm). DABA utilizes interest, behavior, and demographic data to serve the products it thinks is most relevant from your product catalog.

Imagine you are an avid shoe shopper and regularly browse and purchase shoes. If a new department store advertiser employs DABA and you are served one of their ads, it likely won\u2019t be of kitchenware or bedding. (Unless, of course, these categories fall in your interest profile.)

DABA is incredibly easy to set up (especially if you already use your product feed for remarketing). Before you get started, you\u2019ll need to make sure two things are properly set up: your product catalog<\/b> and the Facebook Pixel<\/b> . Once the pixel and catalog are implemented, you are ready to set up DABA!\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t