{"id":4270042,"date":"2019-01-30T06:24:55","date_gmt":"2019-01-30T04:24:55","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/how-to-create-a-linkedin-sponsored-inmail-campaign\/"},"modified":"2025-12-08T13:44:41","modified_gmt":"2025-12-08T11:44:41","slug":"how-to-create-a-linkedin-sponsored-inmail-campaign","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/how-to-create-a-linkedin-sponsored-inmail-campaign\/","title":{"rendered":"How to create a LinkedIn sponsored InMail campaign"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tHow to create a LinkedIn sponsored InMail campaign\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tStephanie Bissonnette\t\t
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\n\t\t\t\t\t30 January 2019\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tAs digital marketers, it\u2019s very easy to get stuck in the \u201cupper-funnel mindset\u201d and drive tons of leads that we leave it up to the salespeople to close. While down-funnel events might not be fully in our control, there is a lot we can do to nurture our leads downstream after capture. One of our favorite channels for nurturing is LinkedIn Sponsored InMail, which is a great way to engage with leads and encourage them to take the next step in the funnel.

LinkedIn InMail allows you to send messages directly to another LinkedIn member you aren\u2019t connected to. Let\u2019s say you are an online university trying to recruit new students. You can use LinkedIn InMail to encourage prospective students to start their application, app starters to finish their application, and admitted students to enroll. You can also use Sponsored InMail for acquisition efforts; it has the same audience functionality as a Sponsored Content campaign.\t<\/p><\/div><\/div>\n\n
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\n\t\tSponsored InMail will only be delivered when the recipient is active on LinkedIn. Each LinkedIn member can only receive one Sponsored InMail every 45 days, so you won\u2019t compete with other advertisers for a share of voice (unlike a typical email inbox).

Now that you\u2019re convinced it\u2019s time to test out this feature, here\u2019s how to set up your first campaign:\t<\/p><\/div><\/div>\n\n