{"id":4270029,"date":"2019-09-09T04:23:58","date_gmt":"2019-09-09T02:23:58","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/apple-search-ads-limited-ad-tracking-what-you-need-to-know\/"},"modified":"2025-12-08T13:44:36","modified_gmt":"2025-12-08T11:44:36","slug":"apple-search-ads-limited-ad-tracking-what-you-need-to-know","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/apple-search-ads-limited-ad-tracking-what-you-need-to-know\/","title":{"rendered":"Apple search ads limited ad tracking: What you need to know"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tApple search ads limited ad tracking: What you need to know\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tStephanie Bissonnette\t\t
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\n\t\t\t\t\t9 September 2019\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tLimited Ad Tracking (LAT) is an optional setting for iOS users that prevents advertisers from targeting users through any aspects of their Apple ID (such as age or gender). A user can enable this feature from the Settings app on their iOS device. An estimated 20-30% of users have LAT enabled on their iOS devices.\t<\/p><\/div><\/div>\n\n
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\n\t\tImportant to note: users who have chosen to enable LAT can still be reached through search keywords.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t