{"id":4270018,"date":"2020-01-09T14:03:00","date_gmt":"2020-01-09T12:03:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/voice-commerce-selling-with-alexa\/"},"modified":"2025-12-08T13:44:33","modified_gmt":"2025-12-08T11:44:33","slug":"voice-commerce-selling-with-alexa","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/voice-commerce-selling-with-alexa\/","title":{"rendered":"Voice Commerce: How Alexa brings you into the home of your customers"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tVoice Commerce: How Alexa brings you into the home of your customers\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tMore and more people are using a language assistant in their homes, and Amazon’s Alexa is at the forefront. Alexa knows how the weather will be. Alexa also knows if there is traffic on the way to work, and when the cake in the oven is ready. The new roommate is not only helpful for enriching the lives of users, but also interesting for companies.

With Alexa, Amazon has created a new connection between companies and consumers and has thus thrown old marketing principles overboard. The newly created Voice Commerce channel plays by its own rules. Now it is a matter of developing good strategies to win the game.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t