{"id":4270008,"date":"2020-09-23T05:01:50","date_gmt":"2020-09-23T03:01:50","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/tips-for-maintaining-brand-loyalty-during-uncertain-times\/"},"modified":"2025-12-08T13:44:27","modified_gmt":"2025-12-08T11:44:27","slug":"tips-for-maintaining-brand-loyalty-during-uncertain-times","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/tips-for-maintaining-brand-loyalty-during-uncertain-times\/","title":{"rendered":"Tips for maintaining brand loyalty during uncertain times"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tTips for maintaining brand loyalty during uncertain times\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tJoseph Kerschbaum\t\t
\n\t\tSVP, Search & Growth Labs\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t23 September 2020\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tA Kinsey survey found that since the pandemic started, over 77% of Americans<\/a> have tried new shopping behaviors, including new \u201cmethods, brands, and places.\u201d This makes perfect sense as household budgets tighten and uncertainty abounds. An important note: those shoppers intend to stick around for the long term.

Going into the holiday season, ensuring rich, meaningful engagement with your current customers and prospects is more critical than ever.

The two major pillars you should consider this year to engage with your customers should be messaging\/targeting and 1st-party audiences. Here, we provide a few pointers for ensuring you deliver a first-class customer experience based on your data. \t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t