{"id":4269979,"date":"2021-03-31T13:47:30","date_gmt":"2021-03-31T11:47:30","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/how-marketers-can-win-in-the-post-cookie-world\/"},"modified":"2025-12-08T13:44:18","modified_gmt":"2025-12-08T11:44:18","slug":"how-marketers-can-win-in-the-post-cookie-world","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/how-marketers-can-win-in-the-post-cookie-world\/","title":{"rendered":"How marketers can win in the post-cookie world"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tHow marketers can win in the post-cookie world\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tSam Huston\t\t
\n\t\tCSO of Growth, Americas\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t31 March 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tGoogle\u2019s decision<\/a> to move away from the use of third-party cookies within its technology and ad products has created major waves within the digital marketing industry. After years of relying on third-party cookies to target and track customers, marketers will now need to find new ways to attract new users to their brands and products.

And with Google being the largest player in the digital advertising space, holding ~30% of market share over Facebook (~23%) and Amazon (~9%), their decision was certainly big news. However, as businesses are increasingly turning to digital to operate and grow their reach, one thing is for certain: digital advertising isn\u2019t going anywhere. In fact, the market is expected to grow to over $1T by 2027<\/a>. And as the landscape becomes more competitive, brands that wish to remain relevant will need to take a proactive, real-time approach to their marketing strategies.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t