{"id":4269852,"date":"2021-04-01T13:11:47","date_gmt":"2021-04-01T11:11:47","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/its-a-match-inner-circle-and-dept-to-start-collaborating\/"},"modified":"2025-11-27T12:02:29","modified_gmt":"2025-11-27T10:02:29","slug":"its-a-match-inner-circle-and-dept-to-start-collaborating","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/its-a-match-inner-circle-and-dept-to-start-collaborating\/","title":{"rendered":"It\u2019s a match: Inner Circle and DEPT\u00ae to start collaborating"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tIt\u2019s a match: Inner Circle and DEPT\u00ae to start collaborating\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tMarjan Straathof\t\t
\n\t\tGlobal SVP of Marketing\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t1 April 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tLast month, the Dutch dating app \u2018Inner Circle\u2019 hit 2.5 million members from all over the globe. To continue the success of their international growth, Inner Circle selected digital agency DEPT\u00ae to provide global support. Inner Circle will be fully rebranded in mid-June. A global digital-first campaign will be developed by DEPT\u00ae to bring the rebranding to life.\t<\/h2><\/div><\/div>\n\n
\n\t\tInner Circle\u2019s intention is to bring singles together, but meeting up physically has become a lot more difficult due to COVID-19. During the pitch, DEPT\u00ae provided many creative campaign ideas and solutions which cater to this new reality. In the coming months, the two parties will work together on the set up of media strategies and the creation of local campaigns that fit the current situation while also looking to the future.\t<\/p><\/div><\/div>\n\n
\n\t\tSanneke Boesveldt, CMO of Inner Circle: \u201cWe are very happy with DEPT\u00ae\u2019s assistance in the field of creativity, technology and data. They have shown us that they have a great understanding of how Inner Circle can anticipate the current developments and the world of dating in general. I\u2019m looking forward to communicating this on a strategic level to the single daters on a global scale with catchy, distinguishing campaigns.\u201d\t<\/p><\/div><\/div>\n\n
\n\t\t\u201cDating from two-meters away is quite different than \u2018normal\u2019 and brings various challenges for dating apps\u201d, says Thomas van Slooten, Lead Account Director of DEPT\u00ae. \u201cTogether with Inner Circle, we\u2019ll look for a fitting solution that suits the new reality and translate this to striking commercials that are relevant not only now, but also for the world after COVID-19.\u201d\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t