{"id":4269794,"date":"2021-04-01T13:12:16","date_gmt":"2021-04-01T11:12:16","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/improve-value-measurement-by-using-conversion-uploads\/"},"modified":"2025-12-08T13:43:17","modified_gmt":"2025-12-08T11:43:17","slug":"improve-value-measurement-by-using-conversion-uploads","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/improve-value-measurement-by-using-conversion-uploads\/","title":{"rendered":"Improve value measurement by using conversion uploads"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tImprove value measurement by using conversion uploads\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tNathan Coppens\t\t
\n\t\tVP of Growth, Experience & Engineering\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t1 April 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\t\t\n\n\t\tThe main objective of performance marketing is to maximise value with a positive Return On Investment (ROI). To do this, it\u2019s crucial to measure the actual value your campaigns are delivering. For instance, you can measure revenue, margin, or lead quality, depending on your business goals. However, setting up accurate measurement for your campaigns can be quite complex. Because of this, fixed measures like selling price or pre-calculated lead values, are often measured by using conversion pixels. Luckily, there are better ways to do this: for instance, by using Conversion Uploads. This means setting up a process to automatically upload actual conversion data from your data warehouse to your digital marketing channels. By doing this, you\u2019ll be able to evaluate and optimise your digital marketing performance in a more accurate way.\t<\/h2>\n\n\n\t\tConversion uploads \u2013 the basics\t<\/h2>\n\n\n\t\tTo set this solution up, it\u2019s required to match clicks to conversions in your data warehouse. You can do this by using unique click and conversion identifiers. Each click on an ad generates a unique click identifier (also called a Click ID). When an ad click results in a conversion (e.g. sale, lead, or application), this click ID can be matched to a conversion ID with the corresponding value. After creating a dataset with these Click IDs and values, you can upload this data automatically to your digital marketing channels. Subsequently, you can activate this data by adjusting your bid strategies towards this improved value. By using conversion uploads, there are endless opportunities to activate value data within your marketing channels.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t