{"id":4269660,"date":"2021-06-11T11:55:32","date_gmt":"2021-06-11T09:55:32","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/dept-takes-live-video-shopping-to-a-new-level-with-douglas\/"},"modified":"2025-12-08T13:42:27","modified_gmt":"2025-12-08T11:42:27","slug":"dept-takes-live-video-shopping-to-a-new-level-with-douglas","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/dept-takes-live-video-shopping-to-a-new-level-with-douglas\/","title":{"rendered":"DEPT\u00ae takes live video shopping to a new level with Douglas"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tDEPT\u00ae takes live video shopping to a new level with Douglas\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tGesine Meitler\t\t
\n\t\tBusiness Development Director, EMEA\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t11 June 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\t\t\n\n\t\tAmid the Germany-wide lockdown and in response to the generally increasing demand for active online advice, Douglas launched its live shopping channel Douglas LIVE in March of last year. This made Douglas one of the first German retailers to discover a format that combines entertainment content with a direct shopping function and, as a result, was able to generate the first important user insights. Yassin Hamdaoui, Head of International E-Shop Content & Data Enrichment at Douglas, already reported on this in the DEPT\u00ae Trend Talk on the subject of live video shopping.\t<\/h2>\n\n\n\t\t\u00a0After the summer break, the beauty retailer is now taking the live experience to the next level and launching Douglas LIVE \u2013 THE LIVE CHANNEL FOR BEAUTY \u2013 with a completely new look and based on a new technology called\u00a0Livebuy<\/a>. The new digital branding, content and videos were created by digital agency DEPT\u00ae. DEPT\u00ae guided a new design direction for Douglas LIVE with a new logo, style elements and landing page. The content and videos for the Douglas LIVE main channel and the formats \u201cLive Masterclasses\u201d and \u201cLive Deals\u201d were also produced.\t<\/p>\n\n\n\t\tYassin Hamdaoui, Douglas \u2013 Head of International E-Shop Content & Data Enrichment: \u201cConsumers are increasingly actively looking for advice on the Internet. So it was the next logical step for us to offer live advice on our digital channels. I am pleased to have our long-term partner DEPT\u00ae on board, who understands our requirements and ensures the high demands our customers place on the digital experience. \u201c\t<\/p>\n\n\n\t\tGesine Meitler<\/a>, <\/em>Account Manager at DEPT\u00ae for Douglas and Live Video Shopping Expert: \u201cWith Douglas Live, Douglas is once again positioning itself as an absolute avant-garde! We look forward to working with Douglas, again and again, to set trends and find innovative solutions. Live video shopping bridges the gap between brands and end customers \u2013 that\u2019s why I am firmly convinced that live video shopping is the solution for digital (beauty) advice. \u201c\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t