{"id":4269627,"date":"2021-09-06T10:52:00","date_gmt":"2021-09-06T08:52:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/manage-your-experiments-tool\/"},"modified":"2025-12-08T13:42:20","modified_gmt":"2025-12-08T11:42:20","slug":"manage-your-experiments-tool","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/manage-your-experiments-tool\/","title":{"rendered":"Manage Your Experiments Tool"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tManage Your Experiments Tool\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tAmazon has introduced a new tool to help vendors and sellers optimise their content. The Manage Your Experiments (MYE) Tool allows you to create two different product detail pages for the same product, testing exactly what shoppers are drawn towards and using the insights to optimise future content and drive more sales.

This tool runs A\/B Tests, also known as Split Tests, allowing you to use shopper behaviour, rather than guessing, to help you create content that leads to sales. Currently, this tool, which has been available in the US for almost two years and recently became available in Europe, gives vendors and sellers the ability to change product titles and product images and\u00a0A+ content. You can simply submit a new version of your A+ content, perhaps with a comparison chart or using only lifestyle images, and see which one performs better.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t