{"id":4269592,"date":"2021-11-15T17:00:41","date_gmt":"2021-11-15T15:00:41","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/the-power-of-the-specialized-digital-experience-according-to-forrester\/"},"modified":"2025-12-08T13:42:06","modified_gmt":"2025-12-08T11:42:06","slug":"the-power-of-the-specialized-digital-experience-according-to-forrester","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/the-power-of-the-specialized-digital-experience-according-to-forrester\/","title":{"rendered":"The power of the specialized digital experience according to Forrester"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tThe power of the specialized digital experience according to Forrester\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tKristin Cronin\t\t
\n\t\tHead of Marketing US\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t15 November 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\t\t\n\n\t\tForrester recently published its \u201cNow Tech: Global Digital Experience Services, Q4 2021\u201d<\/a> report to profile 37 digital providers that are helping brands with digital marketing, commerce and customer experience initiatives.\t<\/h2>\n\n\n\t\tIn their report, Forrester analysts Ted Schadler and Frederic Giron define digital providers as \u201cessential partners to building [your brand\u2019s] digital experience.\u201d And digital experience means quite a lot. It embodies the combination of creativity and technology; everything from strategy, to implementation, to marketing, to optimization, and all that\u2019s in between.\u00a0

From our perspective, the digital experience is just as essential as your brand\u2019s digital provider. Maybe now more than ever. After all, during the first three months of the pandemic, digital advanced the equivalent of ten years<\/a>. A year and a half later, the world is now more digitally literate than ever before. And it\u2019s only getting more so. To make it in a digital world, businesses must develop digital experiences to both meet the current needs of their customers and to future-proof their brand.

When shopping for the digital provider that will best fit your brand\u2019s digital needs, Forrester breaks their recommendations down according to size. DEPT\u00ae is relatively small in this standing, at about 2,500 employees compared to 25,000 at large providers.\u00a0

That said, what is the benefit of making your essential partner in creating digital experiences a comparatively small provider?

Forrester reports that, unlike the large and mid-sized digital counterparts, \u201cSmaller providers generally don\u2019t have the breadth or scale but may offer specialties that the bigger players don\u2019t provide.\u201d

Other major research firms confirm the value of a specialized digital experience. Mckinsey notes<\/a> that a highly personalized, individual approach to a customer experience – particularly when a brand\u2019s customer base is in the millions – boosts customer loyalty and gives that brand a competitive edge that is hard to imitate. And Harvard Business Review observes<\/a> that in a world where digital feels almost ubiquitous, \u201cthere is no satisfactory excuse for a poor digital experience.\u201d In short, if a brand does not successfully meet or surpass a customer\u2019s digital expectations, they\u2019re quick to move on. After all, countless other brands are just a quick search away.

We can also confirm the value of the specialized digital experience because we<\/em> are<\/em> highly specialized. Because \u201csmall\u201d certainly does not mean that pushing out amazing global digital experiences is beyond our capability. Whether it\u2019s the unique AR filter & branded hashtag<\/a> we created for ASOS that generated over 1.2 billion views in just three weeks, the Lovie-nominated virtual landscape<\/a> we were tasked with creating for the Eurovision Song Contest, or our work for Philips\u2019s \u201cRight under your nose\u201d campaign<\/a> to raise awareness of men\u2019s health issues, we believe that specialized digital experiences work really, really well.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t