{"id":4269581,"date":"2021-11-25T12:33:40","date_gmt":"2021-11-25T10:33:40","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/fashions-next-normal-stories-over-products-content-over-ads-and-purpose-over-promotion\/"},"modified":"2021-11-25T12:33:40","modified_gmt":"2021-11-25T10:33:40","slug":"fashions-next-normal-stories-over-products-content-over-ads-and-purpose-over-promotion","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/fashions-next-normal-stories-over-products-content-over-ads-and-purpose-over-promotion\/","title":{"rendered":"Fashion\u2019s next normal: stories over products, content over ads and purpose over promotion"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tFashion\u2019s next normal: stories over products, content over ads and purpose over promotion\t<\/h1>
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\n\t\tKristin Cronin\t\t
\n\t\tHead of Marketing US\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t25 November 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tCoco Chanel famously said that \u201cIn order to be irreplaceable, one must always be different.\u201dIt\u2019s time for fashion brands to forget about the \u201cnew normal\u201d and start work on the next <\/em>normal.\u00a0\t<\/h2><\/div><\/div>\n\n
\n\t\tThis was the focus of our most recent DEPT\u00ae Talk, where some of our Depsters were joined by speakers from Highsnobiety, TikTok, Vogue Business, Ganni, ASOS, Otrium and ABOUT YOU to explore how fashion brands are tapping into the needs of digitally native consumers and redefining the ecommerce experience.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t