{"id":4269576,"date":"2021-12-08T04:00:00","date_gmt":"2021-12-08T02:00:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/amazons-eating-your-search-lunch\/"},"modified":"2025-12-08T13:41:59","modified_gmt":"2025-12-08T11:41:59","slug":"amazons-eating-your-search-lunch","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/amazons-eating-your-search-lunch\/","title":{"rendered":"Amazon’s eating your (search) lunch: How to react"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tAmazon’s eating your (search) lunch: How to react\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tSam Huston\t\t
\n\t\tCSO of Growth, Americas\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t8 December 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tMost of my interactions regarding Amazon over the past five years have been related to effective selling strategies within Amazon\u2019s marketplace, efficient media planning and buying on Amazon Media\u2019s Platforms and advanced innovation within the Amazon ecosystem in areas such as voice, over-the-top (OTT), and data partnerships. So you can imagine how surprised I was to learn of a new challenge I hadn\u2019t encountered before, but that many of the brands we work with face: when Amazon begins stealing share in your search engine results page (SERP) results – Google in particular.

Amazon\u2019s arrival in the competitive set for search has become a common challenge for our clients across a variety of retail verticals. So for my final blog post of the year, I\u2019m combining my current (retail media\/eCommerce) and former (search engine marketing) lives. This will provide best practices for what to do when you find yourself in a cost-per-click (CPC) battle with Amazon, and how you can respond when other leading retailers like Walmart and Kroger begin stealing your share in search.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t