{"id":4269545,"date":"2022-01-18T15:40:22","date_gmt":"2022-01-18T13:40:22","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/"},"modified":"2025-12-08T13:41:46","modified_gmt":"2025-12-08T11:41:46","slug":"no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/","title":{"rendered":"No egos. No silos. No nonsense. smart brings the future of coopetition to life with smart FLUX."},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<button\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tNo egos. No silos. No nonsense. smart brings the future of coopetition to life with smart FLUX.\t<\/h1><div\n\t\tclass=\"image-wrap block-article-post-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/01\/Press_picture_smart_FLUX.jpeg\"\n\t\t\t\tclass=\"image block-article-post-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/04\/Marjan-Straathof-DEPT\u00ae-website-1-150x150.jpg\"\n\t\t\talt=\"Marjan Straathof\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tMarjan Straathof\t\t<br \/>\n\t\tGlobal SVP of Marketing\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t18 January 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tIn a revolutionary new approach, three of the leading European agencies have decided to join forces in shaping the future of mobility. Partnering with smart, they will create smart FLUX, an innovative communications group promoting the all-new smart range of mobility solutions, starting with the launch of the upcoming smart SUV in the compact car segment. FLUX symbolizes the way the partners are thinking, working and innovating as collective, with expertises flowing into each other. <br><br>Focusing on the end-to-end experience,smart FLUX brings together the best talents to write the next chapter of the smart success story. Driven by intrinsic motivation to constantly question the status quo for more impactful success across disciplines, something new is constantly emerging. All the agencies will work like a virtual company with the joint responsibility for efficiency and the management of the budget towards joint KPIs for the optimum result.\t<\/h2>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-au\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/\"\n\t\t\t\tdata-share-title=\"No egos. No silos. No nonsense. smart brings the future of coopetition to life with smart FLUX.\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-au%2Finsight%2Fno-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/\"\n\t\t\t\tdata-share-title=\"No egos. No silos. No nonsense. smart brings the future of coopetition to life with smart FLUX.\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-au%2Finsight%2Fno-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/\"\n\t\t\t\tdata-share-title=\"No egos. No silos. No nonsense. smart brings the future of coopetition to life with smart FLUX.\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-au%2Finsight%2Fno-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux%2F&#038;text=No%20egos.%20No%20silos.%20No%20nonsense.%20smart%20brings%20the%20future%20of%20coopetition%20to%20life%20with%20smart%20FLUX.\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/\"\n\t\t\t\tdata-share-title=\"No egos. No silos. No nonsense. smart brings the future of coopetition to life with smart FLUX.\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-au%2Finsight%2Fno-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/\"\n\t\t\t\tdata-share-title=\"No egos. No silos. No nonsense. smart brings the future of coopetition to life with smart FLUX.\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"jumbotron block-jumbotron__jumbotron jumbotron__background--white jumbotron__text--white\"\n\tdata-position=\"bottom left\"\n>\n\t<div class=\"video video__type--vimeo jumbotron__video\">\n\t<div\n\t\tclass=\"video__player jumbotron__video plyr__video-embed js-video-player\"\n\t\tdata-provider=\"vimeo\"\n\t\tdata-ratio=\"sixteen-nine\"\n\t\tdata-autoplay=\"true\"\n\t\tdata-loop=\"true\"\n\t\tdata-muted=\"true\"\n\t\tdata-background-mode=\"false\"\n\t\tdata-auto-pause=\"true\"\n\t\tdata-controls=\"progress,mute,play,forward,rewind\">\n\n\t\t\t\t\t<iframe\n\t\t\t\tclass=\"video__ratio--sixteen-nine\"\n\t\t\t\tsrc=\"https:\/\/player.vimeo.com\/video\/667152644?background=0&#038;autoplay=1&#038;controls=0&#038;byline=0&#038;title=0&#038;muted=1&#038;loop=1&#038;portrait=0&#038;speed=0&#038;gesture=media&#038;dnt=1\"\n\t\t\t\tframeBorder=\"0\"\n\t\t\t\tallow=\"autoplay; fullscreen\"\n\t\t\t\tallowFullScreen\n\t\t\t\ttitle=\"Vimeo video\"\n\t\t\t><\/iframe>\n\t\t\t<\/div>\n\n\t<\/div>\n\t\t\t<div class=\"jumbotron__content block-jumbotron__jumbotron-content will-animate\">\n\t\n\t<h2 class=\"heading js-jumbotron-heading heading__size--xxl heading__align--left block-jumbotron__title jumbotron__title jumbotron__title\">\n\t\t\t<span><\/span>\t<\/h2>\n\t\t\t<\/div>\n\t\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tAfter nine months of an intense selection process, smart Europe has chosen DEPT\u00ae, Ketchum and Kolle Rebbe, part of Accenture Interactive, as partners in their new communications team.<br><br>With smart radically changing its marketing to a customer-centred, data-first, hyper-personalised approach, smart FLUX will have no boundaries between partners to achieve maximum impact: Everyone contributes, no-one is limited to their core area of expertise. \u201cWe consequently follow our direction to take a newpath \u2013 disruptive, integrated and success-driven. We take the set-up very seriously and our aim is to establish a long-lasting partnership where we are on eye-level. Inthe smart Europe organisation, there are no silos around digital, marketing and PR to ensure a holistic end-to-end experience \u2013 and that\u2019s also the case at smartFLUX,\u201c says Bj\u00f6rn Schick, Director CX &amp; Member of the Executive Board at smartEurope GmbH.<br><br>\u201cTogether we work on the best solutions, along clear, binding, overarching targets. All partners are equal in this set-up \u2013 the agencies among themselves, but also weas the client,\u201d Julia Brehm, Head of PR &amp; Communications at smart Europe GmbH,continues. \u201cFor us, there are no boundaries, neither in our thinking, nor in our concepts, nor in execution. Since our vision of this communications team only works if all partners lose or win together, a common KPI set lays the ground for everything we do,\u201d Stella Yao Yue, Head of Marketing at smart Europe GmbH, reinforces.<br><br>With smart FLUX, smart Europe is committed to sustained cooperation: The new team will work together in this constellation long-term to jointly drive brand and business impact. To achieve the common KPI set, smart FLUX has the authority for joint resource allocation including all media spend.<br><br>Effective immediately, all communication for the European market will be developed and directed from smart FLUX. For impactful orchestration of the market launch, the smart FLUX colleagues are acting collectively as a lean, efficient network aiming forstrong market interaction instead of pure market steering.<br><br>The initial challenge for smart FLUX will be the world premiere of the new smart SUV, which is scheduled for the first half of 2022. This will subsequently be followed by a pre-order campaign starting in the third quarter of 2022, followed by the start of sales end of 2022.<br><br><strong>>> DEPT\u00ae on smart FLUX<\/strong><br>\u201cAgility, speed and transparency, while focussing on end-to-end experiences that<br>combine technology and marketing, is rare to find. It\u2019s great that together we can<br>enable smart to build this bridge to achieve their business goals\u201d, says Josephine<br>Gerves, Managing Director at DEPT\u00ae. Adding: \u201cWorking in a truly collaborative team,<br>where everyone thinks beyond the horizon of their own discipline, is refreshing, fun<br>and inspiring.\u201d<br><br><strong>>> Ketchum on smart FLUX<\/strong><br>\u201cWe are proud to be a shaping and driving part of smart FLUX, redefining the way<br>communication is developed and implemented \u2013 especially since we do not position ourselves in an attention economy only, but in the decision-making economy. A<br>strictly impact-orientated and measurable definition of success \u2013 as it is given with<br>smart FLUX \u2013 also reflects our understanding of visionary communication\u201d, says Simone Hoch, Chief Client Officer at Ketchum in Germany.<br><br><strong>>> Kolle Rebbe, part of Accenture <\/strong>Interactive, on smart FLUX<br>\u201csmart is an icon of mobility with its revolutionary and radical approach. Shaping its next chapter together with our partners is a wonderful task. Transforming marketing<br>end-to-end to create the best brand experiences for our customers can only be<br>achieved if we stand together behind this joint goal\u201d, says Lennart Wittgen,<br>Managing Director at Kolle Rebbe, part of Accenture Interactive. \u201cTo integrate<br>strategy, implementation and now creativity gives us the chance to holistically<br>support smart on their way into the next decade.\u201d<br><br>In their manifesto the four partners of smart FLUX agree:<br><br><strong>\u201cNo egos. No silos. No bullshit. smart\u2019s success is our joint success.\u201d<\/strong><br><br>For further information about smart, please visit <a href=\"https:\/\/media.smart.com\/eu\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-au\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/\"\n\t\t\t\tdata-share-title=\"No egos. No silos. No nonsense. smart brings the future of coopetition to life with smart FLUX.\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-au%2Finsight%2Fno-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/\"\n\t\t\t\tdata-share-title=\"No egos. No silos. No nonsense. smart brings the future of coopetition to life with smart FLUX.\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-au%2Finsight%2Fno-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/\"\n\t\t\t\tdata-share-title=\"No egos. No silos. No nonsense. smart brings the future of coopetition to life with smart FLUX.\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-au%2Finsight%2Fno-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux%2F&#038;text=No%20egos.%20No%20silos.%20No%20nonsense.%20smart%20brings%20the%20future%20of%20coopetition%20to%20life%20with%20smart%20FLUX.\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/\"\n\t\t\t\tdata-share-title=\"No egos. No silos. No nonsense. smart brings the future of coopetition to life with smart FLUX.\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-au%2Finsight%2Fno-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/\"\n\t\t\t\tdata-share-title=\"No egos. No silos. No nonsense. smart brings the future of coopetition to life with smart FLUX.\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t<h2\t\tclass=\"typography block-highlighted-item-listing__title typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMore Insights?\t<\/h2><a\tclass=\"cta-button block-highlighted-item-listing__cta-button cta-button__color--onyxGrey cta-button__style--regular\" href=\"https:\/\/www.deptagency.com\/all-insights\/\" >\n\t\n\t\t\t<span>\n\t\t\tView all Insights\t\t<\/span>\n\t\n<\/a>\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-au\/insight\/dept-strong-performer-forrester-wave-commerce-services-q1-2026\/\"\n\t\t\t\ttitle=\"DEPT\u00ae named a Strong Performer in The Forrester Wave\u2122: Commerce Services, Q1 2026\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/02\/Forrester-_-2026-_-Insight-_-Phrase-16_9.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae named a Strong Performer in The Forrester Wave\u2122: Commerce Services, Q1 2026\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tCOMMERCE&emsp;\u2022&emsp;Carryn Quibell\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae named a Strong Performer in The Forrester Wave\u2122: Commerce Services, Q1 2026<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-au\/insight\/dept-brings-its-cannes-style-moments-year-round-with-future-club\/\"\n\t\t\t\ttitle=\"DEPT\u00ae brings its Cannes-Style moments year-round with Future Club\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/02\/DFC-INSIGHT-IMAGE-1-1080X1350.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae brings its Cannes-Style moments year-round with Future Club\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;Marjan Straathof\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae brings its Cannes-Style moments year-round with Future Club<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-au\/insight\/chatgpt-ads-the-next-phase-of-ai-driven-discovery\/\"\n\t\t\t\ttitle=\"ChatGPT ads &amp; the next phase of AI-driven discovery\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/01\/ChatGPT-Ads-1920x1080-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"ChatGPT ads &amp; the next phase of AI-driven discovery\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tAI TRANSFORMATION&emsp;\u2022&emsp;Jenna Gardner\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>ChatGPT ads &amp; the next phase of AI-driven discovery<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>\n\n<div class=\"block-get-in-touch js-block-get-in-touch\">\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--left block-get-in-touch__column--richBlack\">\n\t\t<h2 class=\"heading heading__color--white heading__size--xl heading__align--left block-get-in-touch__heading\">\n\t\t\tQuestions?\t<\/h2>\t<\/div>\n\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--right block-get-in-touch__column--white\">\n\t<div\n\t\tclass=\"image-wrap block-get-in-touch__image-wrap\"\n\t\tdata-align=\"top center\"\n\t\t\t>\n\n\t\t\t<div style=\"background-image:url(https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/04\/Marjan-Straathof-DEPT\u00ae-website-1.jpg)\" class=\"image image--bg block-get-in-touch__image\" ><\/div>\n\t\n\t<\/div>\t\t\t<div class=\"block-get-in-touch__specialist\">\n\t\t\t\t<p class=\"heading heading__color--richBlack heading__size--xxs heading__align--left block-get-in-touch__subtitle\">\n\t\t\tGlobal SVP of Marketing\t<\/p><h3 class=\"heading heading__color--richBlack heading__size--m heading__align--left block-get-in-touch__person-title\">\n\t\t\tMarjan Straathof\t<\/h3>\t\t\t<\/div>\n\t\t\n\t\t<button\tclass=\"cta-bar block-get-in-touch__cta-bar js-cta-bar\"\n\tid=\"block-get-in-touch-852c6fa74bcdc6322d885db19be5c009\"\n\ttitle=\"Get in touch\"\n\taria-label=\"\"\n\t\t>\n\t<div class=\"cta-bar__container cta-bar__container--size--default\">\n\t\t<div class=\"cta-bar__content\">\n\t\t\t<span class=\"cta-bar__label\">\n\t\t\t\tGet in touch\t\t\t<\/span>\n\t\t\t<i class=\"icon icon icon__color--white icon__size--small icon__arrow-right-circle cta-bar__icon cta-bar__icon\">\n\t<svg width='24' height='24' fill='none' viewBox='0 0 24 24' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><path d='M11.5215 17.2609L17.2607 12L11.5215 6.73912' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M16.7827 12L6.26099 12' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M23 12C23 5.92487 18.0751 0.999999 12 1C5.92487 1 1 5.92487 1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12ZM17.7674 11.4471L12.0283 6.18627L11.0147 7.292L15.3326 11.25L6.26099 11.25L6.26099 12.75L15.3326 12.75L11.0147 16.708L12.0283 17.8137L17.7675 12.5529L18.3706 12L17.7674 11.4471Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/div>\n\t<\/div>\n<\/button>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-get-in-touch-852c6fa74bcdc6322d885db19be5c009\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Close\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='m14 7-7 7m0-7 7 7' stroke='var(--dept-button-icon-color)' stroke-width='1.5' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tClose\t\t<\/span>\n\t\n<\/button>\n\t<div class=\"flyout-drawer__right\">\n\t\t<div class=\"pardot-forms block-get-in-touch__pardot-forms js-pardot-forms\">\n\t\t<iframe\n\t\tdata-initial-src=\"https:\/\/www2.deptagency.com\/l\/321011\/2018-03-28\/9l32nf\"\n\t\tclass=\"pardot-forms__embed block-get-in-touch__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack\t\t<\/span>\n\t\n<\/button><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4269547,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"insight-topics":[42715,42719],"person":[619],"class_list":["post-4269545","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_insight_featured":true,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>No egos. No silos. No nonsense. smart brings the future of coopetition to life with smart FLUX. - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"After nine months of an intense selection process smart Europe has chosen DEPT\u00ae, Ketchum and Kolle Rebbe, part of Accenture Interactive, as partners in their new communications group.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deptagency.com\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No egos. No silos. No nonsense. smart brings the future of coopetition to life with smart FLUX. - DEPT\u00ae\" \/>\n<meta property=\"og:description\" content=\"After nine months of an intense selection process smart Europe has chosen DEPT\u00ae, Ketchum and Kolle Rebbe, part of Accenture Interactive, as partners in their new communications group.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deptagency.com\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/\" \/>\n<meta property=\"og:site_name\" content=\"DEPT\u00ae\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-08T11:41:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/01\/Press_picture_smart_FLUX-1024x647.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"647\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.deptagency.com\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/\",\"url\":\"https:\/\/www.deptagency.com\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/\",\"name\":\"No egos. No silos. No nonsense. smart brings the future of coopetition to life with smart FLUX. - DEPT\u00ae\",\"isPartOf\":{\"@id\":\"https:\/\/www.deptagency.com\/en-uki\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.deptagency.com\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.deptagency.com\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/01\/Press_picture_smart_FLUX.jpeg\",\"datePublished\":\"2022-01-18T13:40:22+00:00\",\"dateModified\":\"2025-12-08T11:41:46+00:00\",\"description\":\"After nine months of an intense selection process smart Europe has chosen DEPT\u00ae, Ketchum and Kolle Rebbe, part of Accenture Interactive, as partners in their new communications group.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/www.deptagency.com\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.deptagency.com\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.deptagency.com\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/#primaryimage\",\"url\":\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/01\/Press_picture_smart_FLUX.jpeg\",\"contentUrl\":\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/01\/Press_picture_smart_FLUX.jpeg\",\"width\":7990,\"height\":5051},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.deptagency.com\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.deptagency.com\/en-au\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"No egos. No silos. No nonsense. smart brings the future of coopetition to life with smart FLUX.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.deptagency.com\/en-uki\/#website\",\"url\":\"https:\/\/www.deptagency.com\/en-uki\/\",\"name\":\"DEPT\u00ae\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.deptagency.com\/en-uki\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.deptagency.com\/en-uki\/#\/schema\/person\/9036dee1721764748d3a061ce779a091\",\"name\":\"Alexandra Moorhouse\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.deptagency.com\/en-uki\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e8ce4f04a43020c00db84d54b1c54ed8dba8b0de0b959126c45106f23e6ecb9a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e8ce4f04a43020c00db84d54b1c54ed8dba8b0de0b959126c45106f23e6ecb9a?s=96&d=mm&r=g\",\"caption\":\"Alexandra Moorhouse\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"No egos. No silos. No nonsense. smart brings the future of coopetition to life with smart FLUX. - DEPT\u00ae","description":"After nine months of an intense selection process smart Europe has chosen DEPT\u00ae, Ketchum and Kolle Rebbe, part of Accenture Interactive, as partners in their new communications group.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.deptagency.com\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/","og_locale":"en_US","og_type":"article","og_title":"No egos. No silos. No nonsense. smart brings the future of coopetition to life with smart FLUX. - DEPT\u00ae","og_description":"After nine months of an intense selection process smart Europe has chosen DEPT\u00ae, Ketchum and Kolle Rebbe, part of Accenture Interactive, as partners in their new communications group.\u00a0","og_url":"https:\/\/www.deptagency.com\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/","og_site_name":"DEPT\u00ae","article_modified_time":"2025-12-08T11:41:46+00:00","og_image":[{"width":1024,"height":647,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/01\/Press_picture_smart_FLUX-1024x647.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.deptagency.com\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/","url":"https:\/\/www.deptagency.com\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/","name":"No egos. No silos. No nonsense. smart brings the future of coopetition to life with smart FLUX. - DEPT\u00ae","isPartOf":{"@id":"https:\/\/www.deptagency.com\/en-uki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.deptagency.com\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/#primaryimage"},"image":{"@id":"https:\/\/www.deptagency.com\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/#primaryimage"},"thumbnailUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/01\/Press_picture_smart_FLUX.jpeg","datePublished":"2022-01-18T13:40:22+00:00","dateModified":"2025-12-08T11:41:46+00:00","description":"After nine months of an intense selection process smart Europe has chosen DEPT\u00ae, Ketchum and Kolle Rebbe, part of Accenture Interactive, as partners in their new communications group.\u00a0","breadcrumb":{"@id":"https:\/\/www.deptagency.com\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.deptagency.com\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.deptagency.com\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/#primaryimage","url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/01\/Press_picture_smart_FLUX.jpeg","contentUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/01\/Press_picture_smart_FLUX.jpeg","width":7990,"height":5051},{"@type":"BreadcrumbList","@id":"https:\/\/www.deptagency.com\/insight\/no-egos-no-silos-no-nonsense-smart-brings-the-future-of-coopetition-to-life-with-smart-flux\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.deptagency.com\/en-au\/"},{"@type":"ListItem","position":2,"name":"No egos. No silos. No nonsense. smart brings the future of coopetition to life with smart FLUX."}]},{"@type":"WebSite","@id":"https:\/\/www.deptagency.com\/en-uki\/#website","url":"https:\/\/www.deptagency.com\/en-uki\/","name":"DEPT\u00ae","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.deptagency.com\/en-uki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Person","@id":"https:\/\/www.deptagency.com\/en-uki\/#\/schema\/person\/9036dee1721764748d3a061ce779a091","name":"Alexandra Moorhouse","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.deptagency.com\/en-uki\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e8ce4f04a43020c00db84d54b1c54ed8dba8b0de0b959126c45106f23e6ecb9a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e8ce4f04a43020c00db84d54b1c54ed8dba8b0de0b959126c45106f23e6ecb9a?s=96&d=mm&r=g","caption":"Alexandra Moorhouse"}}]}},"_links":{"self":[{"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/insight\/4269545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/users\/40"}],"version-history":[{"count":1,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/insight\/4269545\/revisions"}],"predecessor-version":[{"id":4381477,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/insight\/4269545\/revisions\/4381477"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/media\/4269547"}],"wp:attachment":[{"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/media?parent=4269545"}],"wp:term":[{"taxonomy":"insight-topic","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/insight-topics?post=4269545"},{"taxonomy":"person","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/person?post=4269545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}