{"id":4269521,"date":"2022-02-14T01:07:00","date_gmt":"2022-02-13T23:07:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/how-to-create-a-thorough-innovation-and-experimentation-process\/"},"modified":"2022-02-14T01:07:00","modified_gmt":"2022-02-14T09:07:00","slug":"how-to-create-a-thorough-innovation-and-experimentation-process","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/how-to-create-a-thorough-innovation-and-experimentation-process\/","title":{"rendered":"How to create a thorough innovation and experimentation process"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tHow to create a thorough innovation and experimentation process\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tJoseph Kerschbaum\t\t
\n\t\tSVP, Search & Growth Labs\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t14 February 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tIn the first installment of this series<\/a>, we discussed creating a culture of innovation, which must be supported by a structured process. This process should provide a framework for each phase of experimentation: planning and launching tests, monitoring progress, analyzing data, and broadcasting results throughout the company. Each phase of the process is critical to driving innovation at scale within your organization.

A thorough process is necessary for a successful experimentation program, but it\u2019s important for that process to be supported by thoughtful documentation. Haphazardly launching new experiments within media channels will lead to lackluster results and it will be difficult to scale learnings across your organization.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t