{"id":4269424,"date":"2022-05-11T06:28:00","date_gmt":"2022-05-11T04:28:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/prime-day-2022-dos-and-donts-for-retail-brands\/"},"modified":"2025-12-08T13:41:13","modified_gmt":"2025-12-08T11:41:13","slug":"prime-day-2022-dos-and-donts-for-retail-brands","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/prime-day-2022-dos-and-donts-for-retail-brands\/","title":{"rendered":"Prime Day 2022: Do’s and don\u2019ts for retail brands"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tPrime Day 2022: Do’s and don\u2019ts for retail brands\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\t\t\t\t11 May 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t2022 marks the fifth anniversary of Amazon Prime Day, Amazon\u2019s annual sales event which was created to celebrate and reward Amazon Prime members on the company\u2019s 20th birthday. In the years since the first Prime Day, the event has grown substantially and is now more of a Prime \u201cweek\u201d than a \u201cday.\u201d We\u2019ve compiled a list of key dos and don\u2019ts for marketers to consider in the lead-up to the big event to unlock the most growth and revenue this year.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t