{"id":4269400,"date":"2022-06-02T02:37:00","date_gmt":"2022-06-02T00:37:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/marketing-to-generation-z-audiences\/"},"modified":"2025-12-08T13:41:02","modified_gmt":"2025-12-08T11:41:02","slug":"marketing-to-generation-z-audiences","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/marketing-to-generation-z-audiences\/","title":{"rendered":"Marketing to Generation Z audiences"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tMarketing to Generation Z audiences\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tStephanie Bissonnette\t\t
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\n\t\t\t\t\t2 June 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\n\t\tHow brands can optimize creative advertising for Gen-Z\t<\/h2>\n\t\t\t\t\t
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\n\t\tGeneration-Z (Gen-Z), which is made up of people born between 1997 and 2012, is often characterized by the use of the word \u201ccheugy,\u201d an interest in Jojo Siwa, and the desire to bring back the middle hair part (much to the dismay of millennials everywhere).

Whether you\u2019re in-house or at an agency, the past five years have revealed that honing in on the Gen-Z audience is increasingly desirable for clients across verticals. But how do you reach a user who\u2019s savvy enough to detect an ad from a mile away? We\u2019ve broken down the best ways to grab the attention of Gen-Zers – and how you can optimize your creative to successfully convert them.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t