{"id":4269386,"date":"2022-06-14T20:45:29","date_gmt":"2022-06-14T18:45:29","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/guide-to-user-testing-types-timeline\/"},"modified":"2025-12-08T13:40:55","modified_gmt":"2025-12-08T11:40:55","slug":"guide-to-user-testing-types-timeline","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/guide-to-user-testing-types-timeline\/","title":{"rendered":"Guide to user testing &#8211; types &#038; timeline"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<button\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tGuide to user testing &#8211; types &#038; timeline\t<\/h1><div\n\t\tclass=\"image-wrap block-article-post-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/06\/user-testing-guide-focus-group.jpg\"\n\t\t\t\tclass=\"image block-article-post-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/06\/Jesse-stevens-150x150.jpeg\"\n\t\t\talt=\"Jesse Stevens\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tJesse Stevens\t\t<br \/>\n\t\tSenior Product Strategist \n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t14 June 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tThe only way to get a product right is through user testing.\u00a0\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tAssumptions are a wonderful place to begin designing products, but product solutions must be evaluated with real users to see if these assumptions solve the user&#8217;s core needs.<br><br>In fact, pairing user testing alongside market and product fit is the trifecta in building your product strategy. When teams do these things, they are more efficient in every other area of development, accelerating product roadmaps and finding ROI faster.\u00a0<br><br>This knowledge only comes from solving your user\u2019s underlying problems, which comes from testing. <br><br>In this guide to user testing, we\u2019ll take you through the types of user testing, when each should be used, and how to use them in a realistic product life cycle.\u00a0\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-au\/insight\/guide-to-user-testing-types-timeline\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/insight\/guide-to-user-testing-types-timeline\/\"\n\t\t\t\tdata-share-title=\"Guide to user testing &#8211; types &#038; timeline\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-au%2Finsight%2Fguide-to-user-testing-types-timeline%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/insight\/guide-to-user-testing-types-timeline\/\"\n\t\t\t\tdata-share-title=\"Guide to user testing &#8211; types &#038; timeline\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-au%2Finsight%2Fguide-to-user-testing-types-timeline%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/insight\/guide-to-user-testing-types-timeline\/\"\n\t\t\t\tdata-share-title=\"Guide to user testing &#8211; types &#038; timeline\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-au%2Finsight%2Fguide-to-user-testing-types-timeline%2F&#038;text=Guide%20to%20user%20testing%20&#8211;%20types%20&#038;%20timeline\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/insight\/guide-to-user-testing-types-timeline\/\"\n\t\t\t\tdata-share-title=\"Guide to user testing &#8211; types &#038; timeline\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-au%2Finsight%2Fguide-to-user-testing-types-timeline%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/insight\/guide-to-user-testing-types-timeline\/\"\n\t\t\t\tdata-share-title=\"Guide to user testing &#8211; types &#038; timeline\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div\n\t\tclass=\"image-wrap block-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/06\/user-testing-guide-focus-group.webp\"\n\t\t\t\tclass=\"image block-image__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--onyxGrey\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--white typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tTypes of User Tests\u00a0\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<p\t\tclass=\"typography block-typography__typography typography__color--bodyOnBlack typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tThere are two categories of user testing, qualitative vs quantitative.<br><br>Qualitative testing is learning about a user\u2019s interpretations and feelings, while quantitative is number-based and measurable. An example might be interviewing a single user about their needs and motivations vs A\/B testing a single interface element or user flow.\u00a0<br><br>When conducting your quantitative data, be sure to account for statistical significance, otherwise, your results could be by chance and not a real consensus of users.\u00a0<br><br>For the best results, you need both qualitative and quantitative testing. Here are the top user tests and how they help.\u00a0\u00a0\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--bodyOnBlack typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tUsability testing\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--bodyOnBlack typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tOne of the most important and popular tests, usability testing asks a user to complete a particular task with feedback while a moderator watches and documents. These kinds of tests are essential because they put a real human behind a device. <br><br>With this, you can learn about their problems, how they navigate, how they search for information, and what they like\/dislike about a certain product.\u00a0\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--bodyOnBlack typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tDirect observation \t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--bodyOnBlack typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tWith direct observation, you observe without interaction. Seeing a user easily find information or struggle to complete a sign-up can shed light on how easy your application is to use.\u00a0\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--bodyOnBlack typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tPrototyping \t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--bodyOnBlack typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tWith prototyping, your user is reviewing a prototype, not a full-fledged app. Sometimes these prototypes are low fidelity wireframes, sometimes they\u2019re high fidelity and clickable. Since development is expensive and time-consuming, you don\u2019t want to begin developing without testing some kind of prototype.\u00a0\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--bodyOnBlack typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tA\/B testing\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--bodyOnBlack typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tComparing two options to find the superior one can be a fast way to iterate. Is a user more likely to respond to a \u201cContact Us\u201d CTA or \u201cLet&#8217;s Talk?\u201d Does a blue button work better than a red button? With A\/B testing, you can get useful data and make informed decisions.\u00a0\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--bodyOnBlack typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tTreejack testing\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--bodyOnBlack typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tTreejack testing is ideal for information architecture testing, which is essential for any complex website or product. You can ask questions like, \u201cif you wanted to find the location nearest to you, what page would you click on?\u201d and then record all interactions.\u00a0\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--bodyOnBlack typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tEye-tracking and heat mapping\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--bodyOnBlack typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tEye-tracking and heat map testing can be expensive, but it\u2019s worthwhile for some products. With these tests, you can measure where your users are looking and where they\u2019re clicking on your app\u2013 to understand if you are providing the right information in the right place.\u00a0\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--bodyOnBlack typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tIn-person vs remote\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--bodyOnBlack typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tYou can conduct all of these tests in-person, remote, or automatically. Remember to take these different environments into account when analyzing data, because different atmospheres can affect users\u2019 opinions and how they interact with technology.\u00a0\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-au\/insight\/guide-to-user-testing-types-timeline\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/insight\/guide-to-user-testing-types-timeline\/\"\n\t\t\t\tdata-share-title=\"Guide to user testing &#8211; types &#038; timeline\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-au%2Finsight%2Fguide-to-user-testing-types-timeline%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/insight\/guide-to-user-testing-types-timeline\/\"\n\t\t\t\tdata-share-title=\"Guide to user testing &#8211; types &#038; timeline\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-au%2Finsight%2Fguide-to-user-testing-types-timeline%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/insight\/guide-to-user-testing-types-timeline\/\"\n\t\t\t\tdata-share-title=\"Guide to user testing &#8211; types &#038; timeline\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-au%2Finsight%2Fguide-to-user-testing-types-timeline%2F&#038;text=Guide%20to%20user%20testing%20&#8211;%20types%20&#038;%20timeline\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/insight\/guide-to-user-testing-types-timeline\/\"\n\t\t\t\tdata-share-title=\"Guide to user testing &#8211; types &#038; timeline\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-au%2Finsight%2Fguide-to-user-testing-types-timeline%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/insight\/guide-to-user-testing-types-timeline\/\"\n\t\t\t\tdata-share-title=\"Guide to user testing &#8211; types &#038; timeline\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div\n\t\tclass=\"image-wrap block-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/06\/user-testing-scaled-1.webp\"\n\t\t\t\tclass=\"image block-image__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tWhen &amp; how often should a team test?\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tLike most answers to design-related questions,<em> \u201cIt depends.\u201d\u00a0<\/em>\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMinimum viable products (MVPs) need different testing compared to a legacy app. A single-page web app needs different testing versus a large e-commerce store. So, unfortunately, there is no one size fits all solution.\u00a0<br><br>A robust discovery session is a good practice. This process helps strategists understand the problem space and craft a program to tackle the issue. It also helps designers determine how to test and when.\u00a0<br><br>However, we can provide some general guidelines which are: \t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tTest often\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tA strong design process starts with discovery and definition, before diving into ideation. Then, repetition is essential.\u00a0<br><br><strong>Ideate &#8211; Prototype\u00a0&#8211; Test as needed<br><\/strong><br><strong>Ideate\u00a0&#8211; Prototype &#8211; Test as needed\u00a0\u00a0<br><\/strong><br>Every time you iterate, you need to ask yourself, \u201cshould we test this?\u201d While a single color swap won\u2019t require standalone testing, a new feature will.\u00a0<br><br>You also have a budget to consider. Testing every small thing will cost you time and money, so have discussions, ask questions, and keep testing on your team\u2019s mind.\u00a0\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tLightweight iterations = quantitative tests\u00a0\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tThere are always exceptions to this rule, but it\u2019s generally true.\u00a0<br><br>A \u201clightweight iteration\u201d is difficult to define, but it\u2019s likely something that can be A\/B tested and decided upon with analytics.\u00a0\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tHeavyweight iterations = qualitative tests\u00a0\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tAlso exceptions here, but when you do more intensive iterations, like developing new features or launching to a new audience, you need to sit down and talk to users. Understanding not just what they like, but <em>why they like it <\/em>can be incredibly insightful.\u00a0\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tInternal vs external testing\u00a0\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tIf you\u2019re in the very beginning stages of product development (think wireframes), we recommend testing with internal stakeholders.\u00a0<br><br>Don\u2019t go outside of your organization until you have high-fidelity prototypes. After all, every product needs stakeholders to sign off before digging into the design.\u00a0\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-au\/insight\/guide-to-user-testing-types-timeline\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/insight\/guide-to-user-testing-types-timeline\/\"\n\t\t\t\tdata-share-title=\"Guide to user testing &#8211; types &#038; timeline\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-au%2Finsight%2Fguide-to-user-testing-types-timeline%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/insight\/guide-to-user-testing-types-timeline\/\"\n\t\t\t\tdata-share-title=\"Guide to user testing &#8211; types &#038; timeline\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-au%2Finsight%2Fguide-to-user-testing-types-timeline%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/insight\/guide-to-user-testing-types-timeline\/\"\n\t\t\t\tdata-share-title=\"Guide to user testing &#8211; types &#038; timeline\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-au%2Finsight%2Fguide-to-user-testing-types-timeline%2F&#038;text=Guide%20to%20user%20testing%20&#8211;%20types%20&#038;%20timeline\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/insight\/guide-to-user-testing-types-timeline\/\"\n\t\t\t\tdata-share-title=\"Guide to user testing &#8211; types &#038; timeline\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-au%2Finsight%2Fguide-to-user-testing-types-timeline%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/insight\/guide-to-user-testing-types-timeline\/\"\n\t\t\t\tdata-share-title=\"Guide to user testing &#8211; types &#038; timeline\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div\n\t\tclass=\"image-wrap block-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/06\/user-testing-emoney-visual-dept-scaled.webp\"\n\t\t\t\tclass=\"image block-image__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--onyxGrey\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--white typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tReal product testing: eMoney\u00a0\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<p\t\tclass=\"typography block-typography__typography typography__color--bodyOnBlack typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tRooted in comprehensive financial planning, <a href=\"https:\/\/www.deptagency.com\/en-us\/case\/transforming-the-future-of-financial-planning\/\">eMoney\u2019s products strengthen client relationships<\/a>, streamline business operations, and drive overall growth.\u00a0<br><br>eMoney\u2019s goal was to extend its product to a new audience: millennials.\u00a0<br><br>Together with eMoney, we came up with five concepts that could potentially reach their target of millennial users. We then kicked off a series of design sprints, where we built out prototypes for eMoney concepts and tested them with real users. It became clear that users gravitated towards one of the concepts more than others, which was a mobile app that could provide financial wellness advice and complement the existing eMoney software-as-a-service platform.\u00a0<br><br>This was the beginning of what became eMoney Incentive.<br><br>We learned through testing and development that Incentive appealed to a wider audience beyond millennials.<br><br>Because of this rigorous testing, eMoney\u2019s pilot program created a strong pipeline of interested users, including current users, retirement plan advisors, and employers.\u00a0\u00a0<br><br>If your product needs a <a href=\"https:\/\/www.deptagency.com\/en-us\/service\/experience\/product-design\/\">user testing strategy<\/a> put in place, reach out to the designers and product innovators at DEPT\u00ae.\u00a0\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-au\/insight\/guide-to-user-testing-types-timeline\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/insight\/guide-to-user-testing-types-timeline\/\"\n\t\t\t\tdata-share-title=\"Guide to user testing &#8211; types &#038; timeline\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' 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typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tAI TRANSFORMATION&emsp;\u2022&emsp;Jenna Gardner\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>ChatGPT ads &amp; the next phase of AI-driven discovery<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"The only way to get a product right is through user testing. 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