{"id":4269378,"date":"2022-06-27T07:37:09","date_gmt":"2022-06-27T05:37:09","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/advertising-on-reddit-3-things-brands-need-to-know\/"},"modified":"2025-12-08T13:40:52","modified_gmt":"2025-12-08T11:40:52","slug":"advertising-on-reddit-3-things-brands-need-to-know","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/advertising-on-reddit-3-things-brands-need-to-know\/","title":{"rendered":"Advertising on Reddit? 3 things brands need to know"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tAdvertising on Reddit? 3 things brands need to know\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tStephanie Bissonnette\t\t
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\n\t\t\t\t\t27 June 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tSocial media channels are incredibly popular with today\u2019s consumers and are continuing to evolve on a daily basis. When a new feature becomes available or a new platform is introduced and well received, social media giants tap into that trend. We\u2019ve seen this done before with stories when Snap introduced them. Meta quickly followed suit, Instagram created Reels, Pinterest launched Idea pins, Clubhouse and Twitter got in on the action, and TikTok exploded.

The latest, and fastest-growing area, that these social giants are investing in is creator content. Meta plans to invest more than $1 billion<\/a> in creators before the end of 2022, Snap released their partnership with Cameo<\/a> earlier this year, and TikTok continues to build out tools within their Creator marketplace<\/a>. The one social platform that we don\u2019t hear about following this trend is Reddit.

For those of you who may be unfamiliar with Reddit, it\u2019s a social platform that was founded in 2005. However, it wasn\u2019t until about five years ago<\/a> that Reddit revamped its self-serve advertising platform redesigning their ads interface. People go to Reddit to seek out information<\/a> and become informed on a variety of topics. Those topics are categorized as communities (also known as subreddits) and the amount of communities are endless, covering a variety of topics. For example, if someone is interested in learning more about cooking you can explore hyper-specific communities related to eating on a budget or air fryer recipes. The value that Reddit brings to its users is the ability to upvote or downvote any given topic based on relevancy. The format is also more straightforward than other platforms, where most of the posts are essentially just text and conversation starters in which the community of Redditors feel comfortable enough to speak up and share their perspectives.

So why is one of the most popular social media platforms not interested in the same creator trend? Unlike other social platforms like Instagram and TikTok, Reddit follows its own path by offering a sense of authenticity to their users. On Reddit, people tap into a platform solely for information sharing, whereas a good amount of the rest of the digital landscape is made up of creators and professional content. Creator content is a huge driver of success for Instagram\/TikTok style of platforms, where Reddit is quite the opposite as advice is found through anonymity. Because of that anonymity, Reddit is a place where consumers feel more comfortable actually interacting with strangers compared other social platforms.

So, what does this mean for brands looking for a potential new advertising opportunity?\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t