{"id":4269289,"date":"2022-08-24T10:09:19","date_gmt":"2022-08-24T08:09:19","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/how-data-analysts-help-brands-break-down-silos\/"},"modified":"2025-12-08T13:40:16","modified_gmt":"2025-12-08T11:40:16","slug":"how-data-analysts-help-brands-break-down-silos","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/how-data-analysts-help-brands-break-down-silos\/","title":{"rendered":"How data analysts help brands break down silos"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tHow data analysts help brands break down silos\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tDavid Grover\t\t
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\n\t\t\t\t\t24 August 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tIn most companies, there are people whose job is to combine data from different sources to answer business questions.

These people aren\u2019t usually considered technical<\/em> by software engineers, but they still exercise creative, business, and logical judgment. The people who do this work are usually called \u201cdata analysts.\u201d

Data analysts are expected to figure out how to make new data (specifically new records) out of a company\u2019s raw data.

Data analysts don\u2019t \u201canalyse” or \u201cbreak down data\u201d so much as they remix source data into something new \u2013 something that makes sense to stakeholders.\u00a0

Organisations hire data analysts<\/a> to break their data out of artificial silos. Your ERP, CRM, e-commerce, PLM, marketing, web analytics, inventory and fulfillment, sales, and privacy systems have their own picture of the relationship with the customer – but they don\u2019t all talk to each other.

Data analysts exist because:\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t