{"id":4269280,"date":"2022-08-31T06:37:21","date_gmt":"2022-08-31T04:37:21","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/three-key-takeaways-for-the-future-of-growth-marketing\/"},"modified":"2025-12-08T13:40:13","modified_gmt":"2025-12-08T11:40:13","slug":"three-key-takeaways-for-the-future-of-growth-marketing","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/three-key-takeaways-for-the-future-of-growth-marketing\/","title":{"rendered":"Three key takeaways for the future of growth marketing"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tThree key takeaways for the future of growth marketing\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tLaura Colton\t\t
\n\t\t Content Communications Specialist\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t31 August 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tMarketing strategies have shelf lives, and gone are the days when marketing can rely solely on the traditional marketing funnel. Consumer behavior has changed – they have rapidly become savvier, more informed, and more digitally connected than ever before. While a bottom-of-the-funnel focus may lead to quicker conversions, data has shown that this strategy is no longer sustainable in the long run, as the customer journey has shifted and become far less linear than it once was. As a result, brands need to adapt, evolve, and adopt a growth marketing mindset<\/a> to navigate the changing landscape.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t