{"id":4269277,"date":"2022-08-31T11:50:00","date_gmt":"2022-08-31T09:50:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/amazon-content-a-and-a-premium\/"},"modified":"2025-12-08T13:40:12","modified_gmt":"2025-12-08T11:40:12","slug":"amazon-content-a-and-a-premium","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/amazon-content-a-and-a-premium\/","title":{"rendered":"Amazon Content: A+ and A+ Premium"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tAmazon Content: A+ and A+ Premium\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tKristen Bryk\t\t
\n\t\tContent Marketing Manager\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t31 August 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tWhen it comes to standing out on Amazon, content is at the top of the list. The images and texts on a product detail page are the first points of contact that customers have with a product and, therefore, the type, quality, and relevance of the information is a top priority.

Aside from the traditional bullet points and product descriptions on a product detail page, Amazon also provides two options for creating more enhanced content: A+ Content and A+ Premium Content.

The first option is the most common because it\u2019s easy to use, completely free, and available to all Amazon brand owners. A+ Content supplements the basic content (which includes the title, feature bullets, and product description) by communicating the product information and telling the brand story.

Formerly called Enhanced Brand Content (EBC), A+ Content empowers sellers with even more content options. For instance, it provides the option to add brand and product images which helps to highlight the product\u2019s unique selling points in a more detailed and creative manner compared to the basic content. A+ Content is a great way to create a uniform brand presence across the entire product portfolio and is incredibly important for building trusting and sustainable relationships with customers.

Adding A+ content to a product page will provide shoppers with the information they need about product features and draw their attention to your brand, which is key in order to converting shoppers into loyal customers.

A+ Content conveys quality and ensures that the customer is fully immersed in the product and brand world \u2013 and therefore, more likely to make a purchase. Detailed information provides the customer with more knowledge and better interaction with the product. In turn, these aspects lead to positive customer reviews and fewer returns.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t