{"id":4269269,"date":"2022-09-07T06:43:00","date_gmt":"2022-09-07T04:43:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/the-future-of-paid-social-whats-trending-in-media\/"},"modified":"2025-12-08T13:40:08","modified_gmt":"2025-12-08T11:40:08","slug":"the-future-of-paid-social-whats-trending-in-media","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/the-future-of-paid-social-whats-trending-in-media\/","title":{"rendered":"The future of paid social: What\u2019s trending in media"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tThe future of paid social: What\u2019s trending in media\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tMax Pinas\t\t
\n\t\tExecutive Creative Director\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t7 September 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tToday\u2019s consumers are acutely attuned to when they\u2019re being sold to, shying away from sales-focused advertising and marketing. Consumers want genuine brands and product experiences, which must be consistent across the entire customer journey. As brands concentrate on full-funnel marketing strategies to simultaneously create awareness, promote consideration, and convert customers, every customer touchpoint needs to be impactful and on brand. One way that brands can earn their audiences\u2019 undivided attention is with paid social media advertising.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t