{"id":4269255,"date":"2022-09-19T16:52:10","date_gmt":"2022-09-19T14:52:10","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/build-vs-buy-e-commerce-platforms\/"},"modified":"2025-12-08T13:40:04","modified_gmt":"2025-12-08T11:40:04","slug":"build-vs-buy-e-commerce-platforms","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/build-vs-buy-e-commerce-platforms\/","title":{"rendered":"Build vs buy: e-commerce platforms"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tBuild vs buy: e-commerce platforms\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tJonathan Whiteside\t\t
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\n\t\t\t\t\t19 September 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\t\t\n\n\t\tToday\u2019s most successful brands use robust e-commerce platforms and a slew of tools to optimize the buying process.\u00a0\t<\/h3>\n\n\n\t\tThis complex ecosystem allows marketing and commerce teams to reach their users, create buying experiences, and improve conversions.\u00a0

But this complex ecosystem is also\u2013complex. Beyond e-commerce platform selection<\/a>, a decision needs to be made on each and every tool that integrates with that platform. Of course, you can also create custom applications that serve a distinct purpose.\u00a0

What should you buy? What should you build? And how should you integrate everything so you don\u2019t get locked in?\u00a0

Here\u2019s how to build a resilient e-commerce website that delights your users and<\/em> your internal team.\u00a0\u00a0\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t