{"id":4269123,"date":"2022-12-20T10:22:10","date_gmt":"2022-12-20T08:22:10","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/how-to-accelerate-digital-innovation-in-a-tough-economy\/"},"modified":"2025-12-08T13:38:40","modified_gmt":"2025-12-08T11:38:40","slug":"how-to-accelerate-digital-innovation-in-a-tough-economy","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/how-to-accelerate-digital-innovation-in-a-tough-economy\/","title":{"rendered":"How to accelerate digital innovation in a tough economy"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tHow to accelerate digital innovation in a tough economy\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tJonathan Whiteside\t\t
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\n\t\t\t\t\t20 December 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tDigital innovation is progressing at a faster rate than ever before. Emerging technologies like machine learning, artificial intelligence, and Web3 are on track to transform how businesses work across all industries. In the upcoming years, we\u2019ll be seeing the effect of \u201ccombinatorial innovation,\u201d as different technologies come together in new and creative ways.\t<\/h2><\/div><\/div>\n\n
\n\t\tCompanies that seize the moment and undertake digital-innovation transformations are more likely to stay ahead of the competition.

Unfortunately, the need to transform is hitting at a difficult time. The tech sector has been hit hard in the past two quarters as companies of all sizes have been forced to realign priorities, cancel operations and downsize their teams, as is the case with Microsoft, Meta, Google, Netflix, Snap, and Salesforce.

Despite these rough economic conditions, the need to deliver new features and keep innovating remains persistent. Even with reduced budgets. Even with small teams.

So how do you successfully innovate with a smaller team and budget? Is it a gamble on a new platform? Investing in machine learning?

It could be all of those things\u2013or none. But finding out where to innovate is something that can be done in as little as two weeks. Here\u2019s how.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t