{"id":4269113,"date":"2022-12-22T16:40:00","date_gmt":"2022-12-22T14:40:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/amazon-going-social-new-inspire-app\/"},"modified":"2025-12-08T13:38:37","modified_gmt":"2025-12-08T11:38:37","slug":"amazon-going-social-new-inspire-app","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/amazon-going-social-new-inspire-app\/","title":{"rendered":"Amazon going social: New Inspire app"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tAmazon going social: New Inspire app\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
\n\t\t\t\n\t\n\t
\n\t\tMarc Aufzug\t\t
\n\t\tPartner\n\t\t\t<\/div>\n<\/div>\n\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t22 December 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t
\n\t\t\n\t\t\t\t\t
\n\t\t\t\t\n
\n\t\tWith the increasing amount of visual content created by creators online, e-commerce platforms are beginning to access this potential by incorporating elements of social platforms into their marketplaces.

With 4.59 billion people or 57% of the world\u2019s population, currently using social media, according to\u00a0Statista<\/a>, social commerce is a win-win when it comes to getting your brand in front of more people. And it\u2019s no surprise that it is becoming increasingly attractive for businesses.

In 2021 alone, 64% of social media users made a purchase via social commerce (about 2 billion shoppers), according to\u00a0Lengow analysis<\/a>. By 2025, the share of e-commerce conducted via social commerce is expected to reach 17%. So, there has never been a better time to incorporate it into your business strategy and unlock the potential.

Various social networks, such as TikTok and Instagram, are increasing their efforts in the area of\u00a0social commerce<\/a>. Its key success factor is influencer marketing, which originated directly in social media. The influencers can use their status to earn commission by endorsing products in their videos and posts. This enables consumers to make purchases on the spot, i.e. on the social network on which they follow the influencer.

As influencer marketing continues to gain momentum, Amazon is trying to keep up. It recently launched Inspire, an app with a feed that mimics TikTok and Instagram by showcasing short videos and photos from influencers.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t