{"id":4269102,"date":"2023-01-05T03:20:00","date_gmt":"2023-01-05T01:20:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/why-marketing-during-a-recession-is-a-necessity\/"},"modified":"2025-12-08T13:38:33","modified_gmt":"2025-12-08T11:38:33","slug":"why-marketing-during-a-recession-is-a-necessity","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/why-marketing-during-a-recession-is-a-necessity\/","title":{"rendered":"Why marketing during a recession is a necessity"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tWhy marketing during a recession is a necessity\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tMarjan Straathof\t\t
\n\t\tGlobal SVP of Marketing\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t5 January 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tThe economic challenges that arose in 2022 don\u2019t seem to be going away any time soon. Many companies have had to take a hard look at their books, and are laying off employees and reducing budgets across the board. As a result, it\u2019s likely that brand managers are being asked by company leadership to axe ad spending to save money. But at such a delicate time, nothing could be worse for your brand. We\u2019re going to discuss why you should at the very least maintain – or even increase – marketing spend during times of economic uncertainty.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t