{"id":4269101,"date":"2023-01-10T08:03:00","date_gmt":"2023-01-10T06:03:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/why-gen-z-loves-tiktok-being-real-and-nostalgia\/"},"modified":"2025-12-08T13:38:32","modified_gmt":"2025-12-08T11:38:32","slug":"why-gen-z-loves-tiktok-being-real-and-nostalgia","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/why-gen-z-loves-tiktok-being-real-and-nostalgia\/","title":{"rendered":"Why Gen Z loves TikTok, being “real,” and nostalgia"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tWhy Gen Z loves TikTok, being “real,” and nostalgia\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tGen Z is already affecting the economy, representing a fast-growing market of consumers. They are the first generation to have grown up with widespread access to technology and have a unique set of values that differ from older generations.

In order to connect with Gen Z, you need to understand their behaviors, values, and preferences. Below we\u2019ll break each of these categories down to show what Gen Zers care about and how you can better engage with them.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t