{"id":4269093,"date":"2023-01-13T18:31:00","date_gmt":"2023-01-13T16:31:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/4-best-practices-for-better-data-management\/"},"modified":"2025-12-08T13:38:29","modified_gmt":"2025-12-08T11:38:29","slug":"4-best-practices-for-better-data-management","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/4-best-practices-for-better-data-management\/","title":{"rendered":"4 best practices for better data management"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\t4 best practices for better data management\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tDavid Grover\t\t
\n\t\tData Architect\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t13 January 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tEvery customer touchpoint in your enterprise has a team of software people trying to collect better data.

We collect that data so we can delight customers. We run digital transformation projects on these touchpoints to use the data we collect to measure and improve our customer\u2019s experiences. We hope our customers and prospects see this data collection as attentiveness, and they\u2019ll be delighted with our efforts.
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But it\u2019s not super-clear what we\u2019re collecting. What is data? What makes data “good” or “bad?” How does data go bad? When data goes bad is it more like how apples go bad, or like oranges?

In this short piece, we\u2019ll explain what data is, in clear business terms. We\u2019ll explain how it goes bad. And then we\u2019ll talk about ways you can make sure the data you collect helps delight customers.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t