{"id":4269062,"date":"2023-02-03T16:35:00","date_gmt":"2023-02-03T14:35:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/how-to-earn-backlinks-from-sites-like-readers-digest-and-american-express\/"},"modified":"2025-12-08T13:38:20","modified_gmt":"2025-12-08T11:38:20","slug":"how-to-earn-backlinks-from-sites-like-readers-digest-and-american-express","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/how-to-earn-backlinks-from-sites-like-readers-digest-and-american-express\/","title":{"rendered":"How to earn backlinks from sites like Reader\u2019s Digest and American Express"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tHow to earn backlinks from sites like Reader\u2019s Digest and American Express\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\t*A previous version of this blog originally appeared on inseev.com. It has been altered and updated by DEPT\u00ae.*<\/em>

A backlink is a clickable hyperlink between two websites<\/a>. Why do backlinks matter?

Google and other search engines use backlinks to navigate the web and determine how trustworthy and reputable other users find a specific website. Essentially, the more backlinks you have, the more trust you establish with the search engines.

Numerous industry changes have occurred throughout the years, and earning high-quality backlinks has become increasingly difficult as search engines crack down on spammy link practices. To secure value-adding links in today\u2019s digital landscape, link builders need to:\t<\/p><\/div><\/div>\n\n