{"id":4269044,"date":"2023-02-16T09:40:00","date_gmt":"2023-02-16T07:40:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/navigating-the-media-landscape-during-a-recession\/"},"modified":"2025-12-08T13:38:14","modified_gmt":"2025-12-08T11:38:14","slug":"navigating-the-media-landscape-during-a-recession","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/navigating-the-media-landscape-during-a-recession\/","title":{"rendered":"Navigating the media landscape during a recession\u00a0"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tNavigating the media landscape during a recession\u00a0\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tSam Huston\t\t
\n\t\tCSO of Growth, Americas\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t16 February 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tAs the current global recession continues to impact the economy, media inflation is expected to increase globally in 2023. ECI Media Management<\/a> forecasts that North America will see the highest growth at 6.2%, followed by EMEA (5.9%), LATAM (5.8%) and APAC (3.6%).\u00a0

This, in turn, will slow down the rapid development of brand advertising spending. According to Axios, the decline will reach 5.9% this year, compared to 6.4% in June 2022.

In the face of shrinking budgets, companies will struggle to reach their target audiences. On the one hand, companies need to be flexible and adapt to new technologies. On the other, they need to be aware of economic headwinds and make sure their strategies adapt to the current environment.\u00a0\u00a0

Therefore, now more than ever, it’s important to make advertising smarter by using channels and techniques that help you maximize your ROI while managing costs. Here are three ways to help you better navigate the media landscape during a recession and spend your advertising budget in a way that maximizes your return.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t