{"id":4268965,"date":"2023-04-03T22:04:37","date_gmt":"2023-04-03T20:04:37","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/how-e-commerce-brands-can-get-started-on-tiktok\/"},"modified":"2025-12-08T13:37:55","modified_gmt":"2025-12-08T11:37:55","slug":"how-e-commerce-brands-can-get-started-on-tiktok","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/how-e-commerce-brands-can-get-started-on-tiktok\/","title":{"rendered":"How e-commerce brands can get started on TikTok"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tHow e-commerce brands can get started on TikTok\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tElina Andrus\t\t
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\n\t\t\t\t\t3 April 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tWith over 3 billion downloads as of 2023, everything really is happening on TikTok<\/a>. While TikTok might be the youngest addition to the pantheon of major social networks, its fast-growing (and equally young) user base proves that the platform is leading the pack.\u00a0

But TikTok\u2019s success cuts both ways. In direct response to the platform\u2019s explosive popularity, YouTube added Shorts, Instagram launched Reels, and nearly every brand and creator in the world turned to vertical video.

To stay ahead of all the new competition, TikTok has chosen to expand its features in a way that\u2014in typical TikTok fashion\u2014looks to the latest social trends. In this instance, that\u2019s the hybrid of two superpowers: e-commerce and social media.

TikTok\u2019s next generation of innovative features are focused on developing an environment for businesses. Although many of these are still new or forthcoming, brands must take advantage of them.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t