{"id":4268912,"date":"2023-05-22T09:23:00","date_gmt":"2023-05-22T07:23:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/the-power-of-twitch-for-brand-advertising\/"},"modified":"2025-12-08T13:37:40","modified_gmt":"2025-12-08T11:37:40","slug":"the-power-of-twitch-for-brand-advertising","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/the-power-of-twitch-for-brand-advertising\/","title":{"rendered":"The power of Twitch for brand advertising"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tThe power of Twitch for brand advertising\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tLyubomir Isaev\t\t
\n\t\tSocial Advertising Consultant\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t22 May 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tWhile most marketers are caught up in the likes of TikTok, BeReal and Instagram reels, Twitch is quietly taking the advertising market by storm.\u00a0

With user count and viewership numbers growing yearly, the platform is becoming an absolute powerhouse for brand awareness. In fact, we believe that Twitch is the next big thing in upper-funnel advertising. Here\u2019s why.
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\n\t\t\n\t\tThe rise of Twitch as a live stream platform\t<\/h2>\n\t\t\t\t\t
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\n\t\tTwitch (or Justin.tv initially) burst onto the scene in 2005 as a real-time platform where users could broadcast their daily lives. Over time, it became evident that gaming was the content category that resonated most with viewers, which led to the rebranding of Justin.tv to Twitch (referencing the term \u2018twitch gameplay\u2019).

Although there are several other content categories on the platform, gaming remains the core of Twitch, even to this day. Users and eSports entities alike can live stream gaming content while the community interacts with the streamer in real-time through a live chat functionality.\t<\/p><\/div><\/div>\n\n
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\n\t\tSo this begs the question – how did a video game live-streaming platform become such a key channel in upper funnel media? Why are the most significant brands turning to Twitch for brand advertising?\u00a0

The short answer is viewership count. The long answer – is the dissolution of the outdated gaming stereotype. The even longer answer – the unique features that distinguish Twitch from other social media platforms.

Let\u2019s take a deep dive into all of these.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t