{"id":4268903,"date":"2023-05-23T08:25:00","date_gmt":"2023-05-23T06:25:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/in-a-world-jam-packed-with-distraction-can-we-still-be-creative\/"},"modified":"2025-12-08T13:37:38","modified_gmt":"2025-12-08T11:37:38","slug":"in-a-world-jam-packed-with-distraction-can-we-still-be-creative","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/in-a-world-jam-packed-with-distraction-can-we-still-be-creative\/","title":{"rendered":"In a world jam-packed with distraction, can we still be creative?"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tIn a world jam-packed with distraction, can we still be creative?\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tSimon D\u2019haenens\t\t
\n\t\tLead Designer, DOGSTUDIO\/DEPT\u00ae\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t23 May 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n
\n\t\n\t\tWe live in a world where information doesn\u2019t just abound, it bombards us.\u00a0\t<\/p><\/div>\n\n
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\n\t\t\tThe average smartphone user, for instance, gets over 40 push notifications<\/a> every day.\t<\/h2><\/div><\/div>\n\n

\n\t\t\tSince 2020, Zoom has experienced a 2900%<\/a> increase in daily meeting participants.\t<\/h2><\/div><\/div>\n\n

\n\t\t\tAnd, as if that weren\u2019t enough, we\u2019re interrupted\u2014or self-interrupted\u2014every three minutes<\/a>.\t<\/h2><\/div><\/div>\n\t<\/div>\n<\/div>\n\n
\n\t\n\t\tIn a world like this, are we still able to focus enough to leave a mark on the creative industry?
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\n\t\t\n\t\tThe short answer: yes.\t<\/h2>\n\t\t\t\t\t
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\n\t\tIf you need proof that there are people out there who can still bypass all that distraction and effortlessly create, look no further than the kids in your life.\t<\/p><\/div><\/div>\n\n
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\n\t\tBut as you grow up, the constant bombardment of information starts to take its toll and you lose that natural ability to create. And the worst part is that if you deliberately try and return to that childhood skill, creativity probably feels even more exponentially difficult.

The problem with being creative, then, is a double-edged sword. You either find yourself too overwhelmed<\/em> with information to create, or you shut out so many of those distractions that you wind up trying too hard<\/em> to create.

To be creative successfully, your objective can\u2019t be to make art. It needs to be to enter a state in which art becomes inevitable.\u00a0<\/strong>

And to accomplish that, we need to unpack the three P\u2019s: Purpose<\/strong>, Perspective<\/strong>, and Presence<\/strong>.
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