{"id":4268898,"date":"2023-05-26T22:17:09","date_gmt":"2023-05-26T20:17:09","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/how-to-maintain-your-culture-of-experimentation-as-you-scale\/"},"modified":"2025-12-08T13:37:37","modified_gmt":"2025-12-08T11:37:37","slug":"how-to-maintain-your-culture-of-experimentation-as-you-scale","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/how-to-maintain-your-culture-of-experimentation-as-you-scale\/","title":{"rendered":"How to maintain your culture of experimentation as you scale"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tHow to maintain your culture of experimentation as you scale\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tSam Huston\t\t
\n\t\tCSO of Growth, Americas\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\tScaling businesses face dozens of challenges \u2014 from growing at the right time and pace to staying focused to bringing in the right talent.\u00a0

As teams expand and begin to separate from one another, it\u2019s easy to lose the agility, nimbleness, and innovation that often mark smaller organizations. Similarly, it can become increasingly difficult to maintain a culture of experimentation in growing businesses, as the perceived pressure for marketing and product teams to produce more and more outweighs the allowance to focus on quality, creativity, and iteration.

A strong culture of experimentation and innovation is crucial for brands to succeed in our rapidly evolving tech, media, and commerce landscape. But cultivating and keeping one isn\u2019t always so simple. We\u2019re discussing how organizations can maintain an experimental lens as they scale from start-up to enterprise and through the stages in between.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t