{"id":4268848,"date":"2023-06-29T12:29:28","date_gmt":"2023-06-29T10:29:28","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/bang-olufsen-brand-campaign-see-yourself-in-sound\/"},"modified":"2025-12-08T13:37:21","modified_gmt":"2025-12-08T11:37:21","slug":"bang-olufsen-brand-campaign-see-yourself-in-sound","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/bang-olufsen-brand-campaign-see-yourself-in-sound\/","title":{"rendered":"Bang & Olufsen launches brand campaign: See Yourself In Sound"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tBang & Olufsen launches brand campaign: See Yourself In Sound\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tAnders Jessen\t\t
\n\t\tFounding Partner, HELLO MONDAY\/DEPT\u00ae\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t29 June 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tSee Yourself in Sound. Today, Bang & Olufsen launches its latest brand campaign. As the name suggests, this campaign embeds Bang & Olufsen\u2019s new brand direction, by giving life to listener\u2019s music taste in the form of interactive avatars that are totally unique to each person\u2019s musical taste.\t<\/p><\/div>\n\n
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\n\t\tBang & Olufsen Chief Marketing Officer Kamel Ouadi explains why See Yourself in Sound is the next step for Bang & Olufsen in the world of music. \u201cOur products have been considered the best way to hear music for almost a century – something we\u2019re very proud of. In a world that is centered around digital interaction, creativity and exploring, it was essential to me, that Bang & Olufsen makes a space where our community can visualize their passion for music, alongside process of curating, listening and enjoying it\u201d he says.
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\u201cWe\u2019ve always been a brand that champions self-expression and identity, creating designs that are ahead of the curve and challenge the norm, allowing our community to enjoy music through something that delights and intrigues the senses. This campaign is a wonderful embodiment of our brand, which will be expressed both online and in our stores for our customers and fans to enjoy” Ouadi continues.\u00a0

Bang & Olufsen\u2019s Creative Director Paul Collins explains why See Yourself in Sound came to life:\u00a0

\u201cMusic isn\u2019t something we just listen to, it\u2019s something we feel. It expresses who we are and who we connect with. The feeling of listening to music that you truly love can transport you to another world, and we wanted to visualize that world with See Yourself in Sound\u201d Collins explains.\u00a0

He continues \u201cmusic is a universal language that everyone speaks, but music is also something completely unique to each listener and has always been a way to create your identity\u2026 the junction where community and connection meets individual expression and creativity is something we want to honor with this project\u201d.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t