{"id":4268783,"date":"2023-10-18T18:47:35","date_gmt":"2023-10-18T16:47:35","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/how-dept-digital-products-is-using-generative-ai-to-build-better-products\/"},"modified":"2025-12-08T13:37:00","modified_gmt":"2025-12-08T11:37:00","slug":"how-dept-digital-products-is-using-generative-ai-to-build-better-products","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/how-dept-digital-products-is-using-generative-ai-to-build-better-products\/","title":{"rendered":"How DEPT\u00ae\/Digital Products is using generative AI to build better products"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tHow DEPT\u00ae\/Digital Products is using generative AI to build better products\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tRaymond Cook\t\t
\n\t\tEngineering Director\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t18 October 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tAt the beginning of the year, we explored artificial intelligence\u2019s impact<\/a> across various specialties and functions. And while the \u201cdesign and content revolution!\u201d appears in more headlines, AI is also accelerating product development.\u00a0

We know this firsthand. Since generative AI collided with our industry last winter, our teams have been experimenting\u2014sometimes with delight<\/a>, sometimes with skepticism<\/a>\u2014with ChatGPT, Copilot, and various other AI tools.\u00a0

Many opportunities exist to leverage generative AI across the product lifecycle, including discovery, strategy, design, development, and ongoing support. Here\u2019s where we\u2019ve seen the greatest promise.\u00a0
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